“In terms of total numbers, email still dwarfs social. For every 1,000 email subscribers, non-profits have on average 285 Facebook fans and 112 Twitter followers.” ~ Buffer App
When you consider stats like this, you can see why it's so important you have a social media plan in place today instead of simply depending on your email list. However, if you're like most nonprofits, you probably only have one person managing your social media marketing due to an unfortunate lack of funding. Fortunately, there are some free and easy social media marketing tips for nonprofits you can use here.
Use Classy to encourage peer-to-peer requests.
With Classy your supporters can create their own fund-raising pages. They can then share these pages with their followers. By doing so they have a strong sense of 1:1 support.
Make your Tweets more engaging.
Twitter is so fast paced you need to find a way to slow it down and draw attention to your Tweets. One of the best ways of doing this is by inserting photos or graphic images in your Tweet. By doing so you can easily double the engagement on this Tweet. Don't stop there! Make sure you also ask a question as this will encourage conversation and lead to more shares.
Create a social media routine.
Make time in your day to conduct routine “drive-bys” on your social media accounts. All you need is about an hour a day (15 minutes in the morning, afternoon, and evening) to see what people are talking about and where they've mentioned your nonprofit. You'll want to respond to them in less than 24 hours on most social media platforms and in a few hours or less on Twitter because this helps set you apart.
If you feel as though you still don't have enough time to do these social media tasks, contact us. We'll help you create a social media footprint that others simply can't ignore.
Tapp Network is a marketing & technology firm serving nonprofits and organizations seeking to accelerate their social impact, capacity building, and revenue growth for good.