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The Tapp Blog

Email Marketing Stats


Email marketing is still one of the most successful online digital marketing platforms. Here are some of the top statistics that will show you just how vital email marketing is to your digital marketing strategy.

  • Gmail alone has over 1 billion users, and it is expected to grow to 3 billion users by 2020 (Statista).
  • The number of active email accounts worldwide was roughly 4.1 billion in 2014 and is expected to increase to nearly 5.6 billion towards the end of 2019 (Statista).
  • The most popular days to send emails are Tuesday, Wednesdays, and Thursdays, but since these days are so popular, you may have a better chance at an open rate if you send them on Mondays and Fridays instead (CoSchedule).
  • Open rates are highest, around 24%, from the hours of 6pm-11pm, or after work (Campaign Monitor).
  • Emails with personalized subject lines are 26% more likely to be opened (Experian).
  • The average professional sends and receives 121 emails a day (The Radicati Group).
  • 2% of emails now contain an emoji in the subject line, which may help with conversion (Salesforce).
  • 80% of survey respondents said email etiquette played an important role in their decision to interact with a stranger (Marketing Land).
  • People over the age of 45 (nearly 70%) were more receptive to humor in a subject line than a younger audience (Marketing Land).
  • 80% of respondents indicated grammatical errors were one of the biggest email faux pas. (Marketing Land).

Read more at Business2Community.com

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