The internet has a global reach, therefore social media is a popular and ever-evolving platform for promoting and mobilizing businesses which includes nonprofits. Social media marketing for nonprofits is a valuable tool for highlighting the work of an organization and attracting donations.
Facebook has an extensive platform with a variety of options for mobilizing a nonprofit. Setting up a Facebook page, for your nonprofit, takes a minimal amount of time and is free to use. Additionally, nonprofit administration can create a connecting page to collect donations on an ongoing basis. Nonprofit staff can create individual event pages to invite community members which can be modified and updated, as needed. A nonprofit can use photos and video on the organization's Facebook page to attract visitors, keep donors engaged, and post informative updates regarding the work of the nonprofit. Visitors can share the non-profit posts and event pages, on their own page, to reach a wider range of potential supporters.
With a largely female audience, Pinterest has a unique visual emphasis. Through the process of “re-pinning,” visitors can promote the nonprofit on their own page. Visitors can also refer back to the nonprofit "pins," on their own page, to make donations.
Since Twitter has a simple micro-blogging platform, busy non-profit staff can efficiently create a constant presence on social media. The nonprofit administration can create a Twitter profile containing a referring link to the organization's website. On a daily to weekly basis, the non-profit staff can use Twitter feed to post photos, brief updates, short messages, applicable information, updates about the nonprofit, and announcements. Promotional posting is simple, fast, and convenient for followers and visitors to read. Twitter's simple micro-blogging platform makes it easy for the nonprofit to consistently create new posts.
For example, if the nonprofit is a preschool, administrative staff or board members can create short child development posts that reflect the philosophy of the school. Nonprofits can also use Twitter to inform users, in brief, of the activities of the nonprofit. For the nonprofit, Twitter is especially advantageous because Twitter followers can read updates about the nonprofit or view photos without having to navigate through an entire page of information.
The emphasis of Instagram is visual media, and the platform lends itself to post photo and videos instantaneously. The general population responds to pleasing visuals, so quality images are key. Additionally, an organization can caption the photos with brief updates. While posting or once posted, Instagram provides automatic sharing links to Facebook, Twitter, Flickr, and Tumblr. Instagram also provides quick edits and enhancements for photos before posting.
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