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Blog
B2B
Best Practices
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Kyle Barkins
Jan 2, 2026 11:10:03 AM
5 min read
Assessment & Planning
Begin with a comprehensive assessment of current capabilities, identifying gaps and opportunities. Develop a strategic roadmap that prioritizes initiatives based on business value and feasibility.
Pilot & Learn
Launch pilot programs in specific areas to test approaches, build capabilities, and generate quick wins. Use these experiences to refine strategies and build organizational confidence.
Scale & Optimize
Expand successful pilots across the organization while continuously optimizing processes and technologies. Establish centers of excellence to support ongoing capability development.
TRACK RECORD
What we've made possible for our clients.
Community Health Workers Association of Delaware
75% of CHWs credentialed statewide. 35% increase in reach in underserved communities.
Altus Power
24% increase in qualified leads. 23% faster sales cycle across a 26-state solar operation.
Building Decarbonization Coalition
Full-service marketing partner driving membership growth with major funders including Google, Salesforce, and Rheem.
