The Tapp Blog

Who wouldn't like to get better at their B2B marketing? Below is our list of our favorite podcasts from B2B marketing leaders.

According to the November issue of the Havard Business Review, 84% of business-to-business sales start with a referral-not a salesperson, along with peer recommendations influencing more than 90% of all B2B buying decisions. 

What do customers and dating have in common? Both can sense desperation. According to the November issue of the Harvard Business Review, 84% of B2B sales start with a referral-not a salesperson. Meanwhile, 84% of B2B buyers are now starting the purchasing process with a referral, and peer recommendations are influencing more than 90% of all B2B buying decisions. 

Marketing automation can help you nurture leads, increase your conversions, and grow your revenues… without spending more on advertising.

Landing Pages are your virtual digital sales representatives because they convert your visitors into leads. This is crucial to all businesses because landing pages lie at the center of all successful marketing campaigns. If your landing page is not CRO optimized, you are losing valuable customers. This blog will give you the ins and outs to creating the perfect landing page that will double your leads. 

Why now is the time to get started with measuring the impact of your content on lead generation