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The Tapp Blog

4 Ways Content Curation Can Help Pharma

by Joe DiGiovanni

Content curation means simply the collection of information (like news articles) and their rebroadcasting on a targeted website. Since its inception, The Huffington Post has been the leading example of a site developed around the concept of taking news stories from other sources and collecting them into one place, with ‘channels’ breaking down the content into individual categories.

How can Pharma increase business and encourage consumer loyalty by curating content on their own websites? Here are four ways.

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