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12 Need to Know Digital Marketing Trends for 2016

Kyle Barkins

Kyle Barkins

Mar 4, 2016, 1:07:28 PM
5 min read

Last year saw the emergence of lots of marketing innovation and creativity but a new year has begun.

While some of this article seems to be sychophantic when it comes to Facebook and other parts are beyond obvious, one thing is very true---breaking through the online noise is harder than ever!  Some agencies get this and some don't.  Some will adapt to the new paradigm and some will be left behind.  Data driven decisions will be ever more critical and the question is do you have the right insights in real time to make the right call?

Read the full article at: www.business2community.com

Assessment & Planning

Assessment & Planning

Begin with a comprehensive assessment of current capabilities, identifying gaps and opportunities. Develop a strategic roadmap that prioritizes initiatives based on business value and feasibility.

Pilot & Learn

Pilot & Learn

Launch pilot programs in specific areas to test approaches, build capabilities, and generate quick wins. Use these experiences to refine strategies and build organizational confidence.

Scale & Optimize

Scale & Optimize

Expand successful pilots across the organization while continuously optimizing processes and technologies. Establish centers of excellence to support ongoing capability development.

TRACK RECORD

What we've made possible for our clients.

Community Health Workers Association of Delaware

Government

Community Health Workers Association of Delaware

75% of CHWs credentialed statewide. 35% increase in reach in underserved communities.

Altus Power solar panels

Energy

Altus Power

24% increase in qualified leads. 23% faster sales cycle across a 26-state solar operation.

Building Decarbonization Coalition

Energy

Building Decarbonization Coalition

Full-service marketing partner driving membership growth with major funders including Google, Salesforce, and Rheem.

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Kyle Barkins
About the Author

Kyle Barkins

Kyle Barkins co-founded Tapp Network with more than 10 years in marketing and application development, and calls on his experience to enhance the usability of web and mobile applications for high-conversions for our clients.

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