Join us on January 16th, from 3 - 6 pm as we welcome guest speaker Rob Kusel to present:
For some small business owners and nonprofit digital marketers, the toughest stage of building a great inbound marketing strategy is the first: how can your site design ensure that not only is it effectively attracting website visitors, but that the visitors that it attracts have the potential to become customers?Continue reading...
If you run a website for a nonprofit organization, it is becoming increasingly important that you optimize your site for a number of reasons. Given that so many users prefer smartphones and tablets over traditional computers, mobile optimization is essential to engaging these users in your site. Additionally, chances are good that, as a nonprofit, your organization relies on your site to encourage donations. To that end, you want to optimize in a way that encourages donations.Continue reading...
Marketing automation can help you nurture leads, increase your conversions, and grow your revenues… without spending more on advertising.Continue reading...
As I’m sure you’ve heard before, buyer personas play a key role in the development of successful inbound marketing and inbound sales programs. Truly understanding who your target buyer is, both at a personal and professional level, is a foundation of aligning sales and marketing efforts.Continue reading...
In this post, I’m going to share with you the 10 most powerful headlines formulas that when you apply each one correctly into your next blog post or any copy – either offline or online – your audience response rate will no doubt double or even triple.
Marketing today is a new game. Here are the digital marketing trends that you need to learn and implement now to make sure that your competition doesn't win.
1. ROI "Return on Investment": Social media is great for traffic, brand awareness and customer engagement but as you move down the sales funnel the other digital marketing tactics are vital. It’s time to get serious and focus on what matters. Moving beyond vanity metrics like traffic, likes and sharing to the sharp end of the sales funnel.
2. Digital Assets: Your website is your most important digital asset. It's the one you own and have the most control over. Google, Facebook or Twitter don’t have control here. But a website should be a living, breathing and evolving honeypot that keeps bring people back to read and view. For most sites the blog is or should be the content hub.
3. Thinking Global Instead of Local: Small thinking needs to be discarded. The world can now be reached with a tweet, an email or a blog post that is shared on social.
4. Crowd sourced brand content is essential: Your customers and fans can create many more stories, content and conversations about your brand than you could ever hope to build or buy on your own. Scaling content on your own is expensive and hard to do.
5. The Rise of Robots: Digital marketing platforms provide automation tools that allow you to publish and market at scale.
6. Email is alive and kicking: Stewart Butterfield, the founder of Slack – a chatroom app for teams in workplaces says this about email. “The reason email survives – even though everyone seems to hate it – is that “email has many benefits, it’s the lowest common denominator for official communications”. To those that expect email to disappear….wait another 30 years!
7. Personalization has Arrived: There are now a variety of digital marketing technologies from email to marketing software that are now available that can provide personalized marketing. They are also within the resources and reach of most businesses. They will allow you to do personalization at scale.
8. The Data Scientist is your next hire: The web now provides us with the data we need to determine what works and what doesn’t. The guesswork is disappearing. A/B split testing can be automated. The new emerging media sites like Buzzfeed, Viral Nova and Upworthy’s success is not from just creative excellence but data driven decisions.
9. Mobile is now your first screen: You only have to look at where most of Facebook’s revenue comes from (over 75% is from mobile advertising) and it becomes clear that smart phones should be a big part of the marketers focus.
10. Powerfull digital platforms for all business: They are customer CRM and digital marketing automation software such as Infusionsoft, Ontraport, Hubspot and Marketo and many more. Once they have been acquired by the business the next challenge is learning how to use them.
11. The continued rise of paid social media advertising: Don’t pay for traffic until you know what it produces. That is why advertising on the web and data scientists are a match made in heaven.
Don't fall victim to buzzwords "Inbound & Content Marketing"
The use of these and other buzzwords has caused a new generation of marketers to enter the field without knowing even the basic terms and practices that underpin our industry. The result is that too many tech marketers are basing their work on faulty premises, hurting our profession and flooding the Internet with spammy "content."
How tech marketers should respond
At Tapp we focus on results rather than short-term fads & buzzwords. If you are ready to take your businesses to the next level we would be happy to offer a free assessment.Continue reading...
TBR's benchmarked study of 21 Internet of Things (ioT) vendors shows they posted Q4 2015 growth in revenues of almost 15% for a total of $6.7 billion.Continue reading...