Community Health Centers were created to provide healthcare to those who are unable to access health services through conventional means. Whether it is due to location, income, or a lack of medical aid, millions of Americans do not have healthcare. This is where Community Health Centers step in. One of the main focuses of these organizations is marketing themselves so that they are well known and can help as many people in need as possible. Four major steps on how to successfully market these organizations are listed below.
By building relationships with people in the media, Community Health Centers are able to get a powerful amount of press coverage regarding their services and impact. These important contacts include health reporters, editors, radio stations, and newspapers. Getting the right attention through the media is how more people become aware of your CHC.
Building a successful organization includes getting your cause and the message behind it known to as many people as possible. People enjoy doings things for a good cause and creating big events allow them to do it. Marketing your company must be constant and consistent in order to get the huge audience that you are looking for. Remember, the media is your best friend when it comes to getting yourself known. Good Luck!
Joe has a passion for supporting brands and non-profits through content marketing, mobile, and technology, having held roles with LLuminari / Oprah Network, WPP, Epocrates, Lycos, and Roche.