"Engagement is simply an excuse for an unwillingness to sit down and identify why a site exists." -Avinash Kaushik, Google's digital marketing evangelist
Creating engaging content is a nice-to-have, first-step goal, but engagement alone isn’t going to move your brand forward in what is now a sea of content. Engagement is a goal; it shouldn’t be the goal. Engagement simply means people noticed your content and interacted with it in some, typically small, way.
In five simple steps, competitors can kill your engagement strategy:
Read the full article at: moz.com