The public’s awareness of a nonprofit can easily end up being one of the most important parts to running a successful nonprofit and achieving your goals.
How can one donate, participate in an event or spread the word about a nonprofit that they know nothing about? Oh wait…they can’t!
It’s not rocket science that generating awareness is extremely important in almost all settings, but it is a lot easier said than done. Especially when it comes to nonprofit organizations. Employees tend to wear many different hats within the organization and usually aren’t marketing masters.
As a nonprofit employee, no one expects you to be a pro at every part of the business. And that’s okay – that’s why we’re here! We’ve compiled a short list of how you can implement an awareness campaign for your nonprofit, with little to no marketing skills at all.
- Get on social media and stay there – You’re thinking “I just told you, I’m not a marketing pro.” It’s cool – follow these social media best practices and you’re as good as gold.
- Create some sort of content on a weekly basis – Whether this is a blogging, a weekly newsletter, or a weekly event or volunteer highlight, create something that links back to your website on a weekly basis.
- Create a story that people will care about – Pull on people’s heart strings and create content that people will care about, something that interests them! Ever wonder why the SPCA is so successful? Their website is full of puppies that need rescuing!
- Utilize your current advocates to help share your story and get the word out – Once you’ve created a story that people will care about, talk to your current members, volunteers and advocates about spreading the word. Ask them to share on their social media or provide incentives to raise the awareness.
- If your board is bored… do something about it –Share success stories and your plan for the path forward and get your board excited about your nonprofit again. They can be your biggest champions if you keep them in the loop.
- Move people through the funnel – If you don’t have a way to move website visitors into promoters for your nonprofit, it’s important to look into that as most people want to learn about nonprofits and volunteering on the internet.
If you’re still completely lost – no worries. Click here to schedule some time with us and we can go over this process in much more detail and answer any questions you may have.