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The Tapp Blog

The Latest in Mission Driven Digital Marketing

In case you missed it..

This month's #TappSocial: Organization & Funder Collaboration for Success featured guest speaker Peggy Geisler, Owner and Senior Consultant of PMG Consulting LLC

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Tickets are on sale now for this months Tapp Social, Don't miss out! 

It's that time of the month again! You know the drill, come on down and visit us at the Mill for an afternoon of learning, growth, food, and fun! There will be an amazing presentation from our very dear friend and partner Peggy Geisler of PMG Consulting to start things off followed by an hour or so of networking and socializing, made complete with food and beverages to make your tummy smile.

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Tips On How To Get Excited About Calling On Donors

Are you the type of person who dreads picking up the phone to call potential donors or sponsors? Will you do everything on your to-do list including cleaning the office just to put it off for another day? Well, you're NOT alone!   

Picking up the phone and dialing a stranger to ask them for something is SCARY. What if they hang up? What if they yell at you? What if they have no idea about you or your organization?  

Working at a nonprofit means you wear a lot of hats daily and calling donors or sponsors is inevitably one of them. I am going to share with you my top 5 tips on how to prepare before a phone call so you are making friendly “warm calls” instead of scary “cold calls.

How do I know what techniques are going to be successful and actually work? Well, not only do I have twelve years of business development experience but I’m also HubSpot certified in industry best practices on pre-call planning and “warm calls.

I just finished learning and being motivated by Dan Tyre from HubSpot (employee #6), in his Pipeline class. He walked us through the best practices on tackling your fear of picking up the phone and how to be the best warm caller you can be! I am going to share some of what I learned here with you. But I would also read this great blog from HubSpot on how to create a compelling nonprofit story! 

First, let’s define the difference between a cold call and a warm one so we are all on the same page.

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#GivingTuesday in Wilmington, DE

 

Are you familiar with #GivingTuesday? You're certainly in the know about Black Friday, you've got Small Business Saturday where you are of course encouraged to #ShopSmall and spend your money locally to support your community and their businesses, there is also Cyber Monday for all of us who prefer to shop online, and then there's #GivingTuesday. #GivingTuesday is basically the kick-off to giving season in the nonprofit world and it's the one day of the year that people actually seek out who they want to donate to.

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Tapp Networks Partners with International Fundraising Expert, Cogeo!

Wilmington, Delaware – Today Tapp Network finalized a joint partnership with Cogeo (Portland, Oregon), creating an exciting new joint venture delivering over 1/2 billion dollars in fundraising expertise with the latest marketing automation technology transforming the nonprofit sector.

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Tips on how to quickly improve your nonprofits website

Who doesn't want to drive donations and advocates for their mission simply with an amazing website? If you're thinking "Wait, everyone should reap those benefits" you'd be correct. They should! And here's how they can:

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Tapp Nonprofit Social Summit 2017 - Press Release

 

The Nonprofit Social Summit 2017 is coming to Wilmington, Delaware! — To empower nonprofits with the latest advancements in digital marketing & technology.

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Wordpress Plugins Every Nonprofit Should Use

Every nonprofit—no matter its size or budget—deserves a high-quality website that helps them achieve their mission and make the world a better place. WordPress offers a number of plugins that allow visitors to easily donate, in addition to plugins that encourage donations, you'll find some that allow visitors to connect through social media, sign up for email lists and access an event calendar, all while allowing you to track users. Many common nonprofit tools will integrate with WordPress right out of the box. Below we will provide recommendations for plugins in all the major categories that you’ll likely need when building your nonprofit's website.

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Optimizing Your Nonprofit Website for More Donations

If you run a website for a nonprofit organization, it is becoming increasingly important that you optimize your site for a number of reasons. Given that so many users prefer smartphones and tablets over traditional computers, mobile optimization is essential to engaging these users in your site. Additionally, chances are good that, as a nonprofit, your organization relies on your site to encourage donations. To that end, you want to optimize in a way that encourages donations.

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