An advocate is defined as a person who publicly supports or recommends a particular cause or policy. Having advocates for your nonprofit is the key to success. Who doesn’t love free promotion?! While you should still nurture this audience, they already have a relationship with your nonprofit, understand your mission, and are willing and able to help out in any way that they can.
Advocacy is the connecting force between your nonprofit and the community. Without utilizing your advocates, your missing out on infiltrating the market. The more satisfied advocates your nonprofit has, the more likely you are to succeed overall.
However, while many nonprofits have these advocates, not many are utilizing them for their full ability. Don’t forget about the delight stage of the funnel people! It’s one of the most important. You’ve worked hard to move them through the funnel; don’t forget about them at the very bottom!
To delight this audience, keep up the consistent communication. Provide them with resources, ways to spread the word and incentives to further your relationship even more. Ask them to share your blog on their social media accounts or to host a fundraiser at their favorite restaurant. If they are interested in what you do, it’s likely that their friends & family will be as well.
Moral of the story is that every nonprofit has these pre-existing advocates that tend to be an “untapped” resource. While you should focus on moving new audiences through the funnel, don’t forget about the ones that are already there and willing to help.
Are you tapping into your advocates? Let us help you do it better.
Tapp Network is a marketing & technology firm serving nonprofits and organizations seeking to accelerate their social impact, capacity building, and revenue growth for good.