<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=463403344021918&amp;ev=PageView&amp;noscript=1"> Skip to main content

Increase your content exposure on LinkedIn with 5 easy steps.

Kyle Barkins

Kyle Barkins

Apr 27, 2016, 7:46:00 AM
5 min read
linkedin.png

 

Increase your LinkedIn content marketing exposure in 5 steps:

  1. Share your company page
  2. Post to SlideShare
  3. Publish on Publisher
  4. Promote with sponsored updates
  5. Converse in groups

LinkedIn offers a number of opportunities to get your content in front of the business professionals who are waiting to consume it. This will help you build brand awareness, develop relationships with prospects, and drive quality leads. 

Read the full article at: www.socialmediaexaminer.com
Assessment & Planning

Assessment & Planning

Begin with a comprehensive assessment of current capabilities, identifying gaps and opportunities. Develop a strategic roadmap that prioritizes initiatives based on business value and feasibility.

Pilot & Learn

Pilot & Learn

Launch pilot programs in specific areas to test approaches, build capabilities, and generate quick wins. Use these experiences to refine strategies and build organizational confidence.

Scale & Optimize

Scale & Optimize

Expand successful pilots across the organization while continuously optimizing processes and technologies. Establish centers of excellence to support ongoing capability development.

TRACK RECORD

What we've made possible for our clients.

Community Health Workers Association of Delaware

Government

Community Health Workers Association of Delaware

75% of CHWs credentialed statewide. 35% increase in reach in underserved communities.

Altus Power solar panels

Energy

Altus Power

24% increase in qualified leads. 23% faster sales cycle across a 26-state solar operation.

Building Decarbonization Coalition

Energy

Building Decarbonization Coalition

Full-service marketing partner driving membership growth with major funders including Google, Salesforce, and Rheem.

Kyle Barkins
About the Author

Kyle Barkins

Kyle Barkins co-founded Tapp Network with more than 10 years in marketing and application development, and calls on his experience to enhance the usability of web and mobile applications for high-conversions for our clients.

Continue Reading

Related Articles

RevOps Isn't a Tool. It's a Structure — And It Changes Everything for Mission-Driven Organizations
Read Article
Blog
Sep 2, 2026, 6:15:00 AM
min

RevOps Isn't a Tool. It's a Structure — And It Changes Everything for Mission-Driven Organizations

Every nonprofit, government agency, and mission-driven organization we talk to has the same problem. Their marketing team is running campaigns. The...

Tapp Network
Tapp Network
Migrating from Bloomerang (or Any Donor CRM) to HubSpot: What You Need to Know
Read Article
Blog
Sep 1, 2026, 7:45:00 AM
min

Migrating from Bloomerang (or Any Donor CRM) to HubSpot: What You Need to Know

Not every organization should migrate their donor CRM to HubSpot. If your current platform is working well, your team is comfortable in it, and you...

Zach Paton
Reporting for Nonprofits: How to Build Dashboards That Actually Help You Tell Your Story
Read Article
Blog
Aug 26, 2026, 2:29:59 PM
min

Reporting for Nonprofits: How to Build Dashboards That Actually Help You Tell Your Story

For most nonprofit leaders, board reporting is a quarterly ritual that involves pulling numbers from three different systems, reconciling discrepan...

Janelle Levesque
Janelle Levesque