<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=463403344021918&amp;ev=PageView&amp;noscript=1"> Skip to main content
Back to Insights

Snapchat is bringing selfie sticks and social media to MLB dugouts

Kyle Barkins

Kyle Barkins

Mar 4, 2016, 6:01:00 PM
5 min read

Snapchat is expanding its partnership with Major League Baseball to include new features that bring users even closer to the field. The campaign will kick off with a special spring training event.

Major League Baseball will have a first-of-its-kind event in professional sports by holding “Snapchat Day” across MLB Spring Training ballparks.

Although this is just a test, Snapchat is yet another avenue MLB and inbound marketers may soon monetize, further adding to MLB's 2016 Advanced Media Revenues projected to reach $1.1-$1.2 Billion.

Read the full article at: www.theverge.com

Assessment & Planning

Assessment & Planning

Begin with a comprehensive assessment of current capabilities, identifying gaps and opportunities. Develop a strategic roadmap that prioritizes initiatives based on business value and feasibility.

Pilot & Learn

Pilot & Learn

Launch pilot programs in specific areas to test approaches, build capabilities, and generate quick wins. Use these experiences to refine strategies and build organizational confidence.

Scale & Optimize

Scale & Optimize

Expand successful pilots across the organization while continuously optimizing processes and technologies. Establish centers of excellence to support ongoing capability development.

TRACK RECORD

What we've made possible for our clients.

Community Health Workers Association of Delaware

Government

Community Health Workers Association of Delaware

75% of CHWs credentialed statewide. 35% increase in reach in underserved communities.

Altus Power solar panels

Energy

Altus Power

24% increase in qualified leads. 23% faster sales cycle across a 26-state solar operation.

Building Decarbonization Coalition

Energy

Building Decarbonization Coalition

Full-service marketing partner driving membership growth with major funders including Google, Salesforce, and Rheem.

Previous 12 Need to Know Digital Marketing Trends for 2016
Next Next-Gen Social Analytics Every InBound Marketer Should Know
Kyle Barkins
About the Author

Kyle Barkins

Kyle Barkins co-founded Tapp Network with more than 10 years in marketing and application development, and calls on his experience to enhance the usability of web and mobile applications for high-conversions for our clients.

Continue Reading

Related Articles

How to Use HubSpot as a Survey Tool to Track Post-Program Outcomes
Read Article
Blog
Sep 18, 2026, 4:45:19 PM
•
min

How to Use HubSpot as a Survey Tool to Track Post-Program Outcomes

Does HubSpot have a survey tool? Yes, Service Hub includes a native feedback survey tool. But for tracking outcomes after someone finishes a progra...

Zach Paton
RevOps Isn't a Tool. It's a Structure — And It Changes Everything for Mission-Driven Organizations
Read Article
Blog
Sep 2, 2026, 6:15:00 AM
•
min

RevOps Isn't a Tool. It's a Structure — And It Changes Everything for Mission-Driven Organizations

Every nonprofit, government agency, and mission-driven organization we talk to has the same problem. Their marketing team is running campaigns. The...

Tapp Network
Tapp Network
Migrating from Bloomerang (or Any Donor CRM) to HubSpot: What You Need to Know
Read Article
Blog
Sep 1, 2026, 7:45:00 AM
•
min

Migrating from Bloomerang (or Any Donor CRM) to HubSpot: What You Need to Know

Not every organization should migrate their donor CRM to HubSpot. If your current platform is working well, your team is comfortable in it, and you...

Zach Paton
View All Resources