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The Tapp Blog

Snapchat is bringing selfie sticks and social media to MLB dugouts

Snapchat is expanding its partnership with Major League Baseball to include new features that bring users even closer to the field. The campaign will kick off with a special spring training event.

Major League Baseball will have a first-of-its-kind event in professional sports by holding “Snapchat Day” across MLB Spring Training ballparks.

Although this is just a test, Snapchat is yet another avenue MLB and inbound marketers may soon monetize, further adding to MLB's 2016 Advanced Media Revenues projected to reach $1.1-$1.2 Billion.

Read the full article at: www.theverge.com



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