<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=463403344021918&amp;ev=PageView&amp;noscript=1"> Skip to main content
Back to Insights

Snapchat is bringing selfie sticks and social media to MLB dugouts

Kyle Barkins

Kyle Barkins

Mar 4, 2016, 6:01:00 PM
5 min read

Snapchat is expanding its partnership with Major League Baseball to include new features that bring users even closer to the field. The campaign will kick off with a special spring training event.

Major League Baseball will have a first-of-its-kind event in professional sports by holding “Snapchat Day” across MLB Spring Training ballparks.

Although this is just a test, Snapchat is yet another avenue MLB and inbound marketers may soon monetize, further adding to MLB's 2016 Advanced Media Revenues projected to reach $1.1-$1.2 Billion.

Read the full article at: www.theverge.com

Assessment & Planning

Assessment & Planning

Begin with a comprehensive assessment of current capabilities, identifying gaps and opportunities. Develop a strategic roadmap that prioritizes initiatives based on business value and feasibility.

Pilot & Learn

Pilot & Learn

Launch pilot programs in specific areas to test approaches, build capabilities, and generate quick wins. Use these experiences to refine strategies and build organizational confidence.

Scale & Optimize

Scale & Optimize

Expand successful pilots across the organization while continuously optimizing processes and technologies. Establish centers of excellence to support ongoing capability development.

TRACK RECORD

What we've made possible for our clients.

Community Health Workers Association of Delaware

Government

Community Health Workers Association of Delaware

75% of CHWs credentialed statewide. 35% increase in reach in underserved communities.

Altus Power solar panels

Energy

Altus Power

24% increase in qualified leads. 23% faster sales cycle across a 26-state solar operation.

Building Decarbonization Coalition

Energy

Building Decarbonization Coalition

Full-service marketing partner driving membership growth with major funders including Google, Salesforce, and Rheem.

Previous 12 Need to Know Digital Marketing Trends for 2016
Next Next-Gen Social Analytics Every InBound Marketer Should Know
Kyle Barkins
About the Author

Kyle Barkins

Kyle Barkins co-founded Tapp Network with more than 10 years in marketing and application development, and calls on his experience to enhance the usability of web and mobile applications for high-conversions for our clients.

Continue Reading

Related Articles

Urgent PHP Security Fix Affects Most Websites: What to Do
Read Article
Blog
Oct 21, 2026, 10:59:43 PM
•
min

Urgent PHP Security Fix Affects Most Websites: What to Do

The short version

PHP, the software that runs WordPress and most of the nonprofit web, shipped an emergency security fix on October 21, 20...

Kyle Barkins
Kyle Barkins
Claude's New Haiku Model Just Got 75% Cheaper: What It Means for Your Nonprofit's AI Tools
Read Article
Blog
Oct 16, 2026, 1:00:00 PM
•
min

Claude's New Haiku Model Just Got 75% Cheaper: What It Means for Your Nonprofit's AI Tools

On October 7, 2026, Anthropic released Claude Haiku 5.5, the newest version of its smallest and fastest Claude model, and cut its price by about 75...

Zach Paton
HubSpot Just Raised Its Minimum Encryption Standard: What to Check on Your Site
Read Article
Blog
Oct 14, 2026, 9:00:00 AM
•
min

HubSpot Just Raised Its Minimum Encryption Standard: What to Check on Your Site

If an old form embed, a legacy integration, or a script from a vendor you haven't thought about in years suddenly stopped talking to your HubSpot-h...

Zach Paton
View All Resources