<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=463403344021918&amp;ev=PageView&amp;noscript=1"> Skip to main content
Back to Insights

Snapchat is bringing selfie sticks and social media to MLB dugouts

Kyle Barkins

Kyle Barkins

Mar 4, 2016 6:01:00 PM
5 min read

Snapchat is expanding its partnership with Major League Baseball to include new features that bring users even closer to the field. The campaign will kick off with a special spring training event.

Major League Baseball will have a first-of-its-kind event in professional sports by holding “Snapchat Day” across MLB Spring Training ballparks.

Although this is just a test, Snapchat is yet another avenue MLB and inbound marketers may soon monetize, further adding to MLB's 2016 Advanced Media Revenues projected to reach $1.1-$1.2 Billion.

Read the full article at: www.theverge.com

Assessment & Planning

Assessment & Planning

Begin with a comprehensive assessment of current capabilities, identifying gaps and opportunities. Develop a strategic roadmap that prioritizes initiatives based on business value and feasibility.

Pilot & Learn

Pilot & Learn

Launch pilot programs in specific areas to test approaches, build capabilities, and generate quick wins. Use these experiences to refine strategies and build organizational confidence.

Scale & Optimize

Scale & Optimize

Expand successful pilots across the organization while continuously optimizing processes and technologies. Establish centers of excellence to support ongoing capability development.

Downloadable Resources

Access comprehensive guides, templates, and tools to support your transformation journey.

PDF

Sample Case Study Name

Download
PDF

Modernizing Main

Download
PDF

Modernizing Copy

Download
PDF

Sample Case Study Name

Download
Previous 12 Need to Know Digital Marketing Trends for 2016
Next Next-Gen Social Analytics Every InBound Marketer Should Know
Kyle Barkins
About the Author

Kyle Barkins

Kyle Barkins co-founded Tapp Network with more than 10 years in marketing and application development, and calls on his experience to enhance the usability of web and mobile applications for high-conversions for our clients.

Continue Reading

Related Articles

The Call Center Donation App: $282,075 in 24 Hours
Read Article
Blog
Mar 30, 2026 3:26:46 PM
•
min

The Call Center Donation App: $282,075 in 24 Hours

Client: Family Radio (Loam Media, Inc.)
Challenge: Give call center agents a fast, reliable way to look up don...

Janelle Levesque
Janelle Levesque
Why Most CRM Migrations Fail — And What We Do Differently
Read Article
Blog
Mar 30, 2026 12:33:25 PM
•
min

Why Most CRM Migrations Fail — And What We Do Differently

Most CRM migrations don't fail because of bad software. They fail because of bad process.

Janelle Levesque
Janelle Levesque
HubSpot's Predicted Email Engagement - Using AI Is Now Non-negotiable
Read Article
Blog
Feb 2, 2026 10:56:57 AM
•
min

HubSpot's Predicted Email Engagement - Using AI Is Now Non-negotiable

Email performance depends on your audience, not just your content. You already know this. You've tested subject lines, adjus...

Kyle Barkins
Kyle Barkins
View All Resources