SAN FRANCISCO – January 27, 2021 – The results of the 2020-2021 Nonprofit Digital Marketing Benchmark Report, conducted by TechSoup and Tapp Network, unveil the disruptive effects of the COVID-19 pandemic. The report details how nonprofits are struggling to refocus their outreach efforts to the new digital normal of website automation, social media, online advertising, and content marketing.
The report reveals the key digital communication challenges facing nonprofits and offers strategies for them to adjust their efforts to the new pandemic normal.
"COVID-19 is accelerating the digital transformation within the nonprofit sector," said Joseph DiGiovanni, Co-Founder of Tapp Network. "This new report provides key insights into the sector’s increased focus and investment into the opportunities digital marketing provides. We hope that these benchmarks will additionally serve as an inspiration for charities who have struggled to move beyond the traditional mindset of print, in-person events, and analog website communications. The report also offers practical advice on how nonprofits can adopt more modern mobile, virtual, and digital tools to effectively engage their members, funders, and communities."
The 2020-2021 Digital Marketing Benchmark Report’s findings are based on responses from over 250 U.S.nonprofits from Q2-Q3 2020. The Benchmark Report can be downloaded here.
TechSoup equips change makers with transformative technology solutions and skills they need to improve lives globally and locally. TechSoup partners with 69 of the world’s leading civil society organizations to improve lives globally through the use of technology. These partners jointly manage a range of capacity-building programs that serve communities in nearly every country of the world.
Tapp Network, headquartered in Wilmington, Delaware, is a mission-driven marketing and technology agency serving organizations seeking to address the world’s greatest challenges through digital transformation. For more information, go to www.TappNetwork.com or visit our Nonprofit Digital Marketing Resource Center on TechSoup.
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