If you’re here, you’re probably a nonprofit interested in improving efficiency through digital marketing or curious about how you stack up. We’re Tapp Network, the digital transformation agency aimed at empowering organizations for good. We strive to transfer our knowledge, tools, and technology to nonprofits tackling society's most pressing challenges. We’re here for you and excited to dive into our obsession with digital marketing and how it can elevate your nonprofit efforts.
The importance of digital marketing for nonprofits
Digital marketing is pivotal for nonprofit sustainability and transforms traditional growth into dynamic, self-sustaining ecosystems. This "flywheel" concept, powered by effective digital strategies, ensures a steady flow of funding for our nonprofit friends. It aligns key organizational aspects—operations, revenue, brand, and impact—within your nonprofit's culture and governance framework. Misalignments indicate the need for strategic reassessment, and that’s where we excel in helping our clients.
We’re passionate about pinpointing performance gaps, enabling you to focus on your core objectives. Utilizing tools like the Health Belief Model (HBM) and the digital marketing funnel, we’ll transform your nonprofit's revenue, efficiency, and visibility. The HBM aids us in developing targeted behavior change by aligning with the audience's beliefs. Meanwhile, the digital marketing funnel maps the user journey from awareness to advocacy, pinpointing key intervention points to guide potential supporters towards donations, maximizing campaign impact and ROI.
By integrating the two, we craft compelling, belief-informed messages that resonate. This strategy boosts revenue through targeted campaigns and increases campaign relatability and efficiency, optimizing resource allocation and enhancing overall production.
“I need help, but what service best suits my needs?”
Now that we have you excited about marketing as a cornerstone of your nonprofit, we’d be remiss if we didn’t dive into our agency's services. Tapp’s offerings are broken down into either task-driven retainer support or outsourced martech team, which still integrate the HBM into the marketing funnel but differ based on the needs and size of your nonprofit.
Task-Driven Retainer Support
A Task Driven Retainer is recurring and reserves our agency's time or services. You may be a great candidate for a Task Driven Retainer if you have the following pain points:
- Financial Constraints: You operate with limited financial resources, making it challenging to afford professional design services.
- Event and Campaign Promotion: You need high-quality promotional materials for fundraising events and campaigns, but they are resource-intensive.
- Brand Consistency: You struggle to maintain a consistent brand image.
- Engaging Stakeholders: You have difficulty producing content that resonates with donors, volunteers, and your community.
- Resource Allocation: You have limited staff and resources that are stretched thin, making it hard to focus on mission-critical tasks.
Tapp provides expert solutions to these problems by providing:
- Cost Efficiency
- Unlimited Design Requests
- Professional Branding
- Customizable Designs
- Focus on the Core Mission
Tapp’s specific capabilities within these retainers include:
- Unlimited Graphic Design Services
- Website Updates and Maintenance
- Landing Page Development
- Social Media Page Setup and Design
- Content Marketing Services
- Advertising Creative
Outsourced Mar-Tech Team
Comprehensive solutions are a better fit for larger nonprofits exploring the option of outsourcing their marketing efforts. You may be a great candidate for our Outsourced Mar-Tech Team if you have the following pain points:
- Strategic Marketing Expertise: You need advanced marketing strategies aligned with overarching goals, which may surpass your team's skill set.
- Multichannel Campaign Management: You need help tackling various campaigns across multiple channels while accessing technologies.
- Data-Driven Decision-Making: You are limited in your ability to gather, analyze, and leverage marketing data.
Content Creation at Scale: You are overwhelmed by generating consistent, high-quality content for various platforms and audiences.
- Technology and Tools Utilization: You don’t have the time or resources to stay abreast of the latest marketing automation, analytics, and CRM technologies.
Tapp provides expert solutions to these problems by providing:
- Comprehensive Marketing Strategy
- Integrated Campaign Management
- Advanced Analytics and Reporting
- Professional Content Production
- Access to Cutting-Edge Tools
Tapp customizes its services within these retainers to align with every stage of the marketing funnel, ensuring your nonprofit connects with supporters wherever they are in their journey. This focus guides donors towards conversion and encourages continuous support of your efforts.
Tapp’s specific capabilities within the Outsourced Mar-Tech team include (but are not limited to):
1. Awareness
- Content Marketing
- Social Media Campaigns
- SEO and Paid Advertising
- Public Relations
2. Interest
- Email Newsletters
- Educational Content
- Social Media Engagement
3. Consideration
- Targeted Email Campaigns
- Testimonials and Case Studies
- Event Invitations
4. Conversion
- Donation Pages
- Follow-Up Campaigns
- Membership Offers
5. Loyalty
- Feedback Surveys
- Re-engagement Campaigns
6. Advocacy
- Social Sharing Tools
- Ambassador Programs
- Peer-to-Peer Fundraising
Our Expertise: Hubspot Tools and Tech
Regardless of which service you choose with Tapp, you will be supported by our leading industry experts in the tools and tech space within Hubspot.
HubSpot offers a comprehensive suite of marketing, sales, service, and web management tools, all available in one platform (fewer passwords and logins for you to remember!)
It also features:
- Integration: HubSpot integrates with over 500 apps, including Google services, social media, communication tools like WhatsApp, and financial services like Stripe, ensuring versatility for businesses of all sizes.
- Automation: Hubspot allows you to nurture prospects with personalized content that helps convert donors to loyal advocates by targeting their interests, needs, and stages of the marketing funnel process. This way, you get the right information in front of the right audience.
- AI: These are all enhanced and made more proficient by AI resources for nonprofits that improve fundraising, streamline operations, and enhance impact measurement like never before.
Get Started
Interested to learn more about the right marketing strategy for your nonprofit and hear about nonprofits we’ve helped? Watch our recent webinar, “Introduction to TechSoup’s Digital Marketing Services and Use Cases,” with the co-founder of Tapp Network, Joe DiGiovanni, and our Director of Account Strategy, Lisa Quigley, by clicking here.
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