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The Tapp Blog

The Top 7 Social Media Analytics Tools

So you know analyzing your social activity and engagement is essential, and you’ve exhausted all the analytics you can do with tools internal to the social media. What now? Now you can read through this list and find the best external social media analytics tool for you.

The best:

Followerwonk (some tools are free)

Followerwonk is a Twitter analytics tool from Moz that allows you to find, analyze, and optimize to increase growth. The company promises that the tool will help you explore your social sphere by connecting with new influencers, sorting your current followers, understanding your social network with visuals, and sharing your reports to engage your followers with niche specific tweets.

Buffer (free)

You get all the major engagement stats for every update you post on Facebook, Twitter, Google+, and LinkedIn.

ViralWoot (free)

Almost 40,000 individuals and businesses use ViralWoot for Pinterest management and analytics. The platform allows you to gain followers, promote pins, create pin alerts, manage multiple accounts, and get analytics on each of these items.


Full disclosure: Tapp is a Hubspot Partner. That being said, we are a partner because we fully believe that Hubspot’s integrated marketing software is top of the line and offers outstanding analytics tools, including those for social media.

The next best:

Google Analytics (some tools are free)

The No. 1 use for Google Analytics is for analyzing website traffic. And as part of the analysis, you can dig into the referral stats on your social media marketing as well by checking out how many visits your site receives from each of the major social networks. If you choose to add goals to your GA tracking, you can see the direct impact of social on those goals and paths.


With Hootsuite, you can manage and measure more than 35 social media platforms from what the company calls the leading social media dashboard. You can schedule social media posts, track mentions, and analyze social media traffic to track conversions and measure campaign results.

Sprout Social

Sprout Social engagement tools allow you to engage, publish, and analyze to create an exceptional brand experience. Integrated analytics allow users to monitor their social media efforts with in-depth reports on Twitter, Facebook, Google+, and LinkedIn.

Want to get started on social media or take simple steps to revamp your existing strategy? Download our guide, 6 Steps to Social Media Success.

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Topics: Social Media


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