The Tapp Blog

So you've finally taken the plunge and decided to thrust your business/organization into the wonderful (yet ever-changing) world of social media marketing. You're learning what platforms your target audience is engaging with, the right content to publish, and the pitfalls of what happens when your content doesn't align with your audience's goals. Perhaps 2017 was a year filled with those types of social media learning lessons. Well this year, our resolution is to stay on top of the social media rollercoaster. Social media can be a beast of its own kind, so we'd like to break down some of the trends that have been identified so far for 2018!

Any business or organization big or small with a social media strategy knows the importance of an attention-grabbing image in a social media post.

Not sure if your posts are getting enough engagement?

Social media marketing has become an integral part of shaping your organization's branding, while also identifying leads, and driving sales. It's also the most cost effective way to communicate and reach a large audience. However, with the ever changing social media environment, new platforms are overtaking the traditional stalwarts as far as usage and engagement rates. Below are some social media stats that even surprised ourselves. 

Social media has become a key part of any marketing strategy. It's where your audience goes to learn, share, review and in many cases for customer support. Even though social media is seen as a necessity, because of its positioning at the "Top-of-the-Funnel" marketing (activities and campaigns that focus on more on awareness activities, like lead generation and targeting consumers). Being able to measure return on investment is not always easy to do. Below we have outlined five steps to better measure the effectiveness of your social media marketing efforts:

According to the November issue of the Havard Business Review, 84% of business-to-business sales start with a referral-not a salesperson, along with peer recommendations influencing more than 90% of all B2B buying decisions. 

What do customers and dating have in common? Both can sense desperation. According to the November issue of the Harvard Business Review, 84% of B2B sales start with a referral-not a salesperson. Meanwhile, 84% of B2B buyers are now starting the purchasing process with a referral, and peer recommendations are influencing more than 90% of all B2B buying decisions. 

What if you could speak a thousand words about your nonprofit?

What would you say?

You’ve heard it before: a picture speaks a thousand words. So every time you share an image about your nonprofit, you’re essentially making a giant statement about it.

Social sites like Instagram are key for a nonprofit’s strategy, because every image conveys a message about you. It’s also another way to have the good you’re doing in the world seen, supported, and shared.

Working for a nonprofit is probably one of the most rewarding jobs on the planet. Your efforts are making a positive impact in people’s life, and that helps keep you motivated on a daily basis. However, as marketers, this gratifying job can turn into a real struggle when it comes to reaching new donors. Let’s face it–reaching potential donors requires a well-planned process, patience, and motivation. We get it. In fact, as important as it is to tap out all your offline options, you could be making your life even more complicated if you are not taking advantage of the online environment to look for potential donors.

It is frustrating, isn't it? Your nonprofit has just crafted the perfect blog post. You did all your homework, and it is high-value content. Yet, after publishing it, the response has been a bit lackluster. Where could you have gone wrong? Was it not as good enough? The Content Marketing Institute reports "as much as 60 to 70% of content goes unused." Therefore, you are not alone.