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The Tapp Blog

5 Landing Page Tips to Double your Leads

Landing Pages are your virtual digital sales representatives because they convert your visitors into leads. This is crucial to all businesses because landing pages lie at the center of all successful marketing campaigns. If your landing page is not CRO optimized, you are losing valuable customers. This blog will give you the ins and outs to creating the perfect landing page that will double your leads. 

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Top 10 In-Bound Marketing KPIs to Measure & Monetize


When it comes to setting and tracking your marketing KPI's, many marketers and business owners are fully aware of the usual suspects.

Sales revenue. Leads. Cost per acquisition.

But there are a number of other KPI's that you should be tracking in order to execute a more successful marketing campaign.

No one wants to support a marketing activity that's losing their company money. By tracking the right marketing KPI's, your company will be able to make adjustments to various strategies and budgets.

Without the right KPI's, your company might be reporting and making decisions based on misleading information.

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