Digital content marketing is a critical and less expensive way to spread information about your business. This type of marketing costs 62 percent less than traditional marketing methods, generates almost three times as many leads and 90 percent of consumers prefer it to traditional advertising. Content marketing produces cost-effective leads, as it relies on your organization speaking to existing audience members and engaging new ones. Not everyone has time to create an optimum content marketing strategy, however, nor do they have the budget to hire a full-time content marketing staff member. If your company is struggling to produce an effective strategy, it may be time to consider outsourcing the responsibility to a content marketing agency.
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