Nonprofit organizations host all types of fundraisers – from marathon teams, golf tournaments, and virtual 5Ks, to high end galas and auctions. Fundraising events can generate significant revenue for your organization, but often require more planning time and a larger budget than non-event fundraising endeavors.
Here’s a very useful chart from Classy.org that shows ease of planning and event versus return on investment, for small, midsize, and large nonprofit organizations:
According to the research done to make this chart, there are some definitions of events you might not know:
The most important thing about all of these events, or any other event you choose to do, is FOLLOW UP. Make sure you keep track of money and time spent, as well as promotional efforts, so you can evaluate what worked and didn’t work when the event is over. You also want to make sure you’re tracking ROI (How much money did you raise per dollar spent?) and effort, so you can make your own chart like the one above.
Some final advice from Classy.org on a few things you can do to increase donations on the day of the event includes:
Tapp Network is a marketing & technology firm serving nonprofits and organizations seeking to accelerate their social impact, capacity building, and revenue growth for good.