Your Daily 20 Minute Social Media Marketing Guide & Checklist for Your Busiest Days So You Can Optimize Your Time & Grow Your B2B Business
THE FOUR-STEP PROCESS
- Review what’s working. Use your best-performing messages as a guide for future content.
- Schedule your messages. Publish at least three messages a day by scheduling a mix of your own and others' content.
- Respond to those who have interacted with you. People expect a timely response when they interact with you or your published content.
- Listen to what others are saying. Take action when prospects and customers tweet questions, complaints, or praise.
LET'S BREAK IT DOWN
3 Minutes: See what's resonating with your audience by spending at least 3 minutes reviewing your published messages.
You want to drive more B2B prospects to your website; look at your messages with the most clicks, retweets, and shares. Haven't published anything yet? Inspect your followers' bios to see what types of messages they're favoriting or sharing.
You can even re-share content that's getting a lot of interaction by switching up the copy so it doesn't feel spammy. When you're ready to take things up a notch, consider creating your own social sharing strategy.
5 Minutes: Now that you know what's working, spend time scheduling your messages for the day.
Publish at least three messages a day by scheduling a mix of your own content and others'. Remember the cocktail party rule: Talk about others more than yourself. Here are a few ideas for keeping your content fresh and diverse:
- Show off a new product or service.
- Give a behind-the-scenes tour of your business.
- Provide positive B2B customer reviews or testimonials.
- Add your opinion when sharing industry-related news.
- Share your company's culture. Bonus points for cute company pets.
- Include an image with your messages whenever possible.
7 Minutes: Close the loop by responding to those who have interacted with you.
People expect a response when they interact with you or your messages. Keep your B2B audience engaged by replying to or favoriting mentions and comments, following back genuine new followers, and thanking those who share your content.
The more timely your response, the happier your audience will be. If you have a lot of interactions to address, prioritize them by customers and prospects first.
5 Minutes: Listen to what's being said about you, your competitors, and more
Take action when prospects and customers tweet questions, complaints, or praise. A quick response lets your audience know you're listening and truly care about what they have to say.
It's also a great way to find new B2B prospects and keep track of industry trends. Here are a few things to look for:
- Mentions of your company's name, blog, and web domain.
- Mentions of your competitors along with keywords like "bad", "hate", and other negative phrases so you can swoop in and save the day.
- All customer tweets.
- A list of thought leaders in your space for you to retweet.
20 Minutes Total - That's it.
We know you have more on your plate than just social media. We also know how important it is to have a presence where your customers and prospects spend time. Use this checklist to get the most out of the little time you have.
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