You want to drive more B2B prospects to your website, look at your messages with the most clicks, retweets, and shares. Haven't published anything yet? Inspect your followers' bios to see what types of messages they're favoriting or sharing.
You can even re-share content that's getting a lot of interaction by switching up the copy so it doesn't feel spammy. When you're ready to take things up a notch, consider creating your own social sharing strategy.
Publish at least three messages a day by scheduling a mix of your own content and other's. Remember the cocktail party rule: Talk about others more than yourself. Here's a few ideas for keeping your content fresh and diverse:
People expect a response when they interact with you or your messages. Keep your B2B audience engaged by replying to or favoriting mentions and comments, following back genuine new followers, and thanking those who share your content.
The more timely your response the happier your audience will be. If you have a lot of interactions to address, prioritize them by customers and prospects first.
It's also a great way to find new B2B prospects and keep track of industry trends. Here are a few things to look for:
We know you have more on your plate than just social media. We also know how important it is to have a presence where your customers and prospects spend time. Use this checklist to get the most out of the little time you have.