It’s expensive, effective, and something you probably already have plenty of. With nearly 2 million nonprofits in the country, you can’t afford to not take advantage of ways to promote your nonprofit and mission.
However, most nonprofits are not utilizing an opportunity that the majority of them have. What is it? Partnerships. Do you work closely with another nonprofit with similar goals, a local business or state government? The answer for most is probably yes!
So why has this opportunity been looked over? Many see taking advantage of partnerships to raise awareness for your nonprofit as an “ask” or a “need”. And no one wants to be that needy nonprofit. However, if you need to further promote your organization, chances are your partners do too. So why not help each other?
The concept of “partner marketing” is nothing new. Businesses and organizations have worked together for ages, but many aren’t taking full advantage of these relationships. After marketing made its shift online, the value of these relationships and the amount of missed opportunities skyrocketed.
How exactly can your nonprofit take advantage of partnerships to increase awareness?
Let’s make a plan together! Give us a shout for some help.
Tapp Network is a marketing & technology firm serving nonprofits and organizations seeking to accelerate their social impact, capacity building, and revenue growth for good.