A Retweet is a re-posting of someone else’s Tweet. Retweeting is an easy way to quickly share useful content with your followers, while also building your Twitter karma. This post will show you how.
Did you know that there are three ways to retweet? Here’s a quick rundown:
So which tweets should you retweet?
When scouring your newsfeed for good stuff to retweet, follow these simple rules:
Is it useful? Does this tweet add value for my followers? If yes, go ahead and retweet.
Does it support the agenda of sponsors, partners, peers, etc? If yes, go ahead and retweet.
Their agenda, of course, is getting more eyeballs for their tweets! Retweeting their promotions, events, positive PR, etc helps you grow the relationship (and opportunities), and the likelihood that they’ll return the favor.
Ideally you want to promote their agenda AND be useful to your followers. Use the old school retweet to mention the brand in (RT @username…):
Does it make us look good? If yes, go ahead and retweet.
When supporters excitedly mention your nonprofit on Twitter, it creates more reach for your brand. But it also makes your brand look awesome!
Let that awesomeness shine in your Twitter feed. Use a native retweet (mentioned above) to boost the testimonial factor (look what they said about us / me):
What do you think? What are your rules for retweeting? Need some more help with this topic? Click below!
Read the full article at:JohnHaydon.com
Tapp Network is a marketing & technology firm serving nonprofits and organizations seeking to accelerate their social impact, capacity building, and revenue growth for good.