Working for a nonprofit is probably one of the most rewarding jobs on the planet. Your efforts are making a positive impact in people’s life, and that helps keep you motivated on a daily basis. However, as marketers, this gratifying job can turn into a real struggle when it comes to reaching new donors. Let’s face it–reaching potential donors requires a well-planned process, patience, and motivation. We get it. In fact, as important as it is to tap out all your offline options, you could be making your life even more complicated if you are not taking advantage of the online environment to look for potential donors.
Before you exhaust all your energy trying to convince others about your cause, knocking on empty doors, and turning to your dog to ask what you could be possibly doing wrong, there’s something you need to know: most of your potential donors are online. And, as important as it is to be fully aware of this fact, you need to know how they behave online. So, here comes the million dollar question: what are donors looking for when deciding where to donate their time and money? Well, Google has an answer for us:
Websites, online videos, search engines, and consumer reviews are among some of the main elements that donors are paying attention to before they make any decision as to who receives their money. Donors like to have some answers and to see if it’s worthy for them to help your cause or your nonprofit. With this in mind, the better you communicate your goals, distribute your message, show the impact from previous donations in your community, the more chances you’ll have to reach and convince potential contributors.
Today, we give you eight valuable digital marketing tips that your nonprofit can start benefiting from to drive donors to act. Let’s get started!
Putting into practice some of these digital marketing strategies will benefit your organization at a relatively inexpensive budget. To show the cost comparison, outbound marketing costs 62%more per lead than inbound marketing. Educate, inspire, and empathize with your community and you’ll see their support come to fruition. If you need some help with implementing any of these strategies, our team will be more than willing to help your organization. Click below!
Read the full article at:On Target