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The Tapp Blog

From Building a Brand to Inbound Marketing in 4 Steps


One of your toughest and most important challenges is developing your brand and bringing in customers.

First, you need to develop your brand. Begin with a great product or service. You grow your business by getting your product or service out in the world and adding employees. Your employees are your best advocates. Then you continue to get the message out through marketing and sales.

Once you have a strong brand developed, you have to make sure you pull potential customers in with your brand story. Since most people are online, the best way to present your brand is online. Here are four tips for how you can successfully share your brand and create successful inbound marketing:

  1. Plan a marketing strategy that will capture the interest of your potential customers.
  2. Measure results with analytics that show the success of your inbound marketing. You have to use those measurements and data to inform how you proceed with your marketing.
  3. Adjust to user feedback and the analytics gathered. If you gather the analytics, then you need to use them to improve what you are doing.
  4. Evolve constantly. Opportunities for digital media change constantly, so your marketing plan needs to change too. You need to make sure you are where the customers are


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