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The Tapp Blog

How to Find New Content Ideas for Your Blog and Drive Traffic

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You must publish thrilling content constantly to grow your blog. It requires interesting, trendy and intelligent ideas. So, how does one come up with post ideas which people enjoy and want to share?

Speaking from my own experience, we are not always passionate. Sometimes passion runs low. You cannot afford to sit and wait for inspiration to strike.

Here I’m going to share clever strategies on finding new content ideas for your blog. Use these tips to encourage new brain spark today and find fresh ideas for your blog. You will never get out of ideas again.

 

1. SEARCH FOR TRENDING TOPICS IN YOUR NICHE

Google indexes millions of articles every day and it’s a safe bet that at least few of them have information regarding your business. You need to be aware of the latest happenings within your field.

Sign up for Google Alerts which allows you to add and remove alert topics anytime based on your interests.

Just add keywords relevant to your blogging goals and you’ll set updates on your email when this keyword is mentioned somewhere on the web. You might not come across these articles on your own.

For example, you may write about ‘social media marketing’, so Google Alert will notify you about news and trends in this niche every day:

Google Alerts deliver great content ideas to spark your creativity. Bedsides, this tool also can be used to find out when someone mentions your name, your brand or blog around the web.

I’d like to share one more great tool from Google called Google Trends. Here you can search for any topic and figure out volume it’s receiving. To make results more targeted you can use country search or specific region search.

Keyhole is one more interesting service which works just like Google Alerts, but for social media sites. It tracks hashtags across Instagram, Twitter and Facebook.

You can insert a keyword and observe the topic in real time. This tool can also be used to monitor mentions of your brand on social media.

2. “COPY” WHAT WORKED OUT FOR OTHERS

I don’t mean steal other people’s content. Stealing is not cool.

However, you can learn a lot from seeing what other bloggers from your niche publish and create your own unique posts on this base.

I really like Ahrefs for it which is a backlink analysis tool for SEO professionals. It has really simply intuitive dashboard with tons of various data. You can insert any site’s name and get a lot of useful information, for example, here I’m going to analyse Onextrapixel. Just add a site’s name and press Enter.

You can analyse any website using Site Explorer tool which has three awesome reports: best by links, best by shares and top pages by organic search. So click Site Explorer and then Best by shares.

This tab will show you Twitter, Facebook, LinkedIn, G+, Pinterest shares and likes the posts have and total number of likes. So, now you know what content resonates with people. You can use the same post ideas for your own blog to gain likes and shares.

However, usually the content people like and share is temporarily popular. You can find out which content is Best by links. Such kind of content attract links, - the more backlinks you have the more chances to appear on Google’s top.

Unlike ‘Best by shares’ content which will bring you traffic just for a certain period of time, these type of posts will bring traffic from search engines all the time.

Also, there is one more useful tab you can use to find new content ideas - it’s Top Pages. This tab shows which pages bring the most traffic from Google. The tool will tell you top keyword, traffic volume and position in Google of a particular post.

You can also expand each post to see more details, such as a list of keywords bringing traffic, position, volume and results.

So, you can choose a few blogs from your niche, find out which pages and posts bring a lot of traffic and which keywords are used there, and then write some similar posts on your blog.

Ahrefs is a paid tool, but they have 2-weeks free trial which is quite enough to create a posts plan for a few months ahead.

BuzzSumo app does almost the same. Using a domain name, it can tell you which content is the most shared on social media and which content has the most number of backlinks. This is an awesome technique to create a list of blog topics which people are already interested in.

Still need help creating interesting and relevant content for your blog? Click below, we can help! 

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Read the full article at: www.onextrapixel.com

 

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