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Mission-Driven Marketing Blog

How to obtain #WebsiteWins in 2018



As we launch full speed into 2018, some of you might be thinking about making some minor (or major) changes to your current marketing strategy. It's not a bad time to consider a revamp to your website perhaps, or maybe even your branding in general. 

No more hoping for change, but rather taking it upon yourself to make it happen. To get you ahead of the game, take a look at this recent Infographic from ShutterStock (via Hubspot) which outlines the basics of the design trends expected to hit the market hard in 2018.

If you want to get down to the nitty gritty, branding is a great place to start. Including these subtle trends in your branding can reap you more benefits than pitfalls. For example, using Ancient Geometry could work wonders. Think, mandala's and flowers of life. Incorporating this ancient complexity in your branding gives you a zen-like feel that millennial's, amongst other generations, will be drawn to. Combine that with some "Punchy Pastel's" and you're sure to be navigating the right waters. Pastels are also calming and would have a nice effect in addition to ancient geometry.

If you've already found a branding strategy that is effective for you though, it might not be a bad idea to take a look at the current shape of your website. Blue Corona states that, "48% of people cited a website's design as the number one factor in deciding the credibility of a business." That means that nearly one out of every two people that make it to your site are judging your company primarily off of it's design!

Elements of "Natural Luxury" could thrust your website into modern day and make those skeptical visitors stick around. Think about qualities like natural wood, and marble to really bring your visitors back to reality.

We know that sometimes it can be stressful to have to try to keep up with and remember all of these details in the fast-paced and ever changing digital environment. Which is why we like to offer our services at Tapp Network in order to take the weight off of your shoulders! We're only ever a click away, and would love to make your website our canvas to help construct and add to the story of you.

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Written by Tapp Network

Tapp Network is a marketing & technology firm serving nonprofits and organizations seeking to accelerate their social impact, capacity building, and revenue growth for good.