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Mission-Driven Marketing Blog

Inbound Marketing Services and Best Practices: How To Promote A Blog Post



So, you just finished up a post on your blog. It's clever, concise, and it has the perfect ratio of engaging images and videos to text.  It is a post that, if people saw it, would show them you are operating on a professional level which few others can claim. The problem is getting people to actually see it, because no matter how great your post was, it doesn't matter if no one reads it. That's where these simple tips can help you make sure your post gets in front of as many eyes as possible.

Inbound Marketing Services and Best Practices: 4 Blog Promotion Tips

Tip #1: Put The Word Out on Social Media

While it seems like the obvious place to go, since it's where all your followers are, social media is one of the most important places for links to your new entry to be posted. You have an audience of followers who are already inclined to pay attention to you when you talk, and who have friends and followers of their own as well. If your followers like the post, they can push it up, and share it with all the people on their own lists, which could lead to more traffic than you might expect.

Tip #2: Social Bookmarking

Social bookmarking is something that's fallen a bit out of favor over the past few years, but it's still an effective way to generate traffic. You simply go to a website like Digg, StumbleUpon, etc., and enter the link to your post. Your post will then be bookmarked in that site's archive, and available for other browsers to see. While it might generate little-to-no traffic, it's also possible it could skyrocket in ratings and views, winding up on the front page of the site. It takes seconds to bookmark your post, which can definitely pay off in the traffic lottery.

Tip #3: Internal Links

Internal links are a promotional tool that should be used sparingly, but which can be very effective. Say, for example, you're writing a 3-part series. Once it's completely, you make sure there are links to all three chapters in each post. That way if someone stumbles across the second or third installment, and wants to know more, they can easily click back to the beginning to get the entire picture. This results in easier navigation, and more traffic, by presenting readers with links to related pieces, or other areas of interest you've previously covered. A single link in a popular post can result in a lot of spill-over traffic.

Tip #4: Forums and Comment Sections

This tip is a risky endeavor, but it can also lead to a big payoff. If you have a presence on a forum, or on a location like a subreddit, then you should be able to occasionally promote your blog posts on that site. Additionally, if you've written a blog post about a given topic which has information that would contribute to the discussion, you could leave a link to it in the comments. As long as discussion is ongoing regarding the original post, then there will be people coming across your link. That will result in more eyes hitting your post, and a bigger pool of people who could share it.

These four methods are really just the tip of the iceberg that comes with promoting a blog post. From SEO and keyword choice, to networking with other bloggers and businesses, there are hundreds of little choices that can alter how effectively your post is promoted. When you bring all those choices together under one roof, though, the result is greater than the sum of its parts.

For more information on how you can better promote your blog posts, simply contact us today!

Tapp Network

Written by Tapp Network

Tapp Network is a marketing & technology firm serving nonprofits and organizations seeking to accelerate their social impact, capacity building, and revenue growth for good.