The Tapp Blog

It is frustrating, isn't it? Your nonprofit has just crafted the perfect blog post. You did all your homework, and it is high-value content. Yet, after publishing it, the response has been a bit lackluster. Where could you have gone wrong? Was it not as good enough? The Content Marketing Institute reports "as much as 60 to 70% of content goes unused." Therefore, you are not alone.

 Your voice is what makes your writing your own. It’s a distinct personality that is present in your writing, indicating to others that you, and not Ernest Hemingway, Jane Austen, or Stephen King, wrote a blog post. The words you choose and the manner in which you arrange them makes up your voice in writing.

Ninety-two percent of nonprofit professionals are currently using content marketing to spread their organizations’ missions, but over half don’t have a documented strategy for this content. That means wasted time and energy on content that may not be ideal for the nonprofit. 

So, you just finished up a post on your blog. It's clever, concise, and it has the perfect ratio of engaging images and videos to text.  It is a post that, if people saw it, would show them you are operating on a professional level which few others can claim. The problem is getting people to actually see it, because no matter how great your post was, it doesn't matter if no one reads it. That's where these simple tips can help you make sure your post gets in front of as many eyes as possible.

Nonprofits can certainly function without a blog. A website is sufficient to explain your cause and do your fundraising. However, a nonprofit website and blog combination will greatly increase the reach of your campaign, increase donations, and inspire more people to volunteer their time. Three reasons for this are explained below:

Ten years ago, blogging used to be called journaling. And  for good reason.

If you run a nonprofit, you understand the need to create a strong membership program and bringing members in through your website and blogging efforts. To do this, there are a few key questions to ask yourself in order for your organization to run a smooth and successful website and blog campaign.  

In this post, I’m going to share with you the 10 most powerful headlines formulas that when you apply each one correctly into your next blog post or any copy – either offline or online – your audience response rate will no doubt double or even triple.

Non-profits can sometimes be like the school teachers that end up on that tv show What Not To Wear. These women get so caught up in taking care of their students and giving from themselves around the clock that they forget they are important too. They wear clothes that are 15 or 20 years old that don't fit and they never do their hair or make-up. It just isn't as important to them as all of the daily tasks they have. It is noble and yet not healthy. It is important for a person to take care of themselves and prioritize looking professional and put together.

Website development and blogging for nonprofits are two topics the average nonprofit executive probably doesn't think much about. You have a site and you blog sometimes. But, there is more to having an effective Web presence. Web pages and blog posts should have engaging, professional images on them.