2016 is gearing up to be the tiping point for nonprofits seeking to generate a positive ROI from their social media efforts. The bygone era where social platforms were disparate and misinformed board members insisted that social marketing was not a viable marketing strategy for 501Cs is now an exception to the rule. , We’re now witnesses to an era with rock-solid social automation platforms, upgrades, and functionality that will enable NPO’s to accelerate their marketshare and growth in the coming year.
Still, the world of social media changes quickly, with dozens of new platforms arriving each year and most existing nonprofits scrambling to stay ahead of the game with new features and innovations. If history and some recently emerging trends are any indication, 2016 will be a host for a variety of new trends and changes in the social good scene.
All these roads lead to Lead Generation. The new 2016 buzzword nonprofits will be embracing as they seek to nurture their social media traffic into their marketing funnels and convert them into lifelong funders, members, and advocates.
Marketing automation and CRM integration will be integral to this process and we will see an increase in adoption of full-service platforms such as HubSpot to enable success across the NPO marketing mix. We have already seen a significant uptake of such integrations with our clients in Q4 2015 as they get their social platforms and systems in place for the new year.
For those smaller nonprofits, low cost platforms such as Sprout and Buffer will also become more prominent in the social space.
For more Nonprofit Social Media Best Practices, Tips, and Guides - Visit our Resource Center on Tech Impact and Download our Nonprofit Social Media Benchmark Report
Cheers to a happy, healthy and socially successful 2016!