If you run a website for a nonprofit organization, it is becoming increasingly important that you optimize your site for a number of reasons. Given that so many users prefer smartphones and tablets over traditional computers, mobile optimization is essential to engaging these users in your site. Additionally, chances are good that, as a nonprofit, your organization relies on your site to encourage donations. To that end, you want to optimize in a way that encourages donations.
Why is Mobile Optimization Important?
It is estimated that in the United States mobile users account for more than 60% of ALL searches on the web. Further, more that 75% of users check their Gmail from a mobile device vs. desktop. (Source: https://www.hubspot.com/marketing-statistics) If your site is not optimized for these devices, there's a chance you'll miss a majority of the market.
How Can You Optimize Your Site for Mobile Users?
There are some simple steps you should take when working towards mobile optimization:
What Tools Are Available to Easily Support the Optimization of Donations?
We understand how hard it is for organizations to take on the technical and design roles necessary to get the most from their website and digital presence. Whether you're redesigning your nonprofit's website to optimize it for mobile users, or looking for a simple way to increase donations, you do not have to go it alone. There are a number of services and options that support you in creating or recreating a mobilized site that helps you achieve the goals of your nonprofit.
Kyle Barkins co-founded Tapp Network with more than 10 years in marketing and application development, and calls on his experience to enhance the usability of web and mobile applications for high-conversions for our clients.