So you've finally taken the plunge and decided to thrust your business/organization into the wonderful (yet ever-changing) world of social media marketing. You're learning what platforms your target audience is engaging with, the right content to publish, and the pitfalls of what happens when your content doesn't align with your audience's goals. Perhaps 2017 was a year filled with those types of social media learning lessons. Well this year, our resolution is to stay on top of the social media rollercoaster. Social media can be a beast of its own kind, so we'd like to break down some of the trends that have been identified so far for 2018!
With this knowledge in hand, your brand can take or leave whatever information it wants but keep one thing in mind: social media marketing is ever-changing and to keep up you must make adjustments to stay in the game. It can be a taxing role and a hard job to implement especially for nonprofits who perhaps don't have bandwidth in manpower or funds to hire a full-time employee(s) to manage all of this. We can understand that struggle, and for those reasons exactly, we're here for you!
Tapp Network is a marketing & technology firm serving nonprofits and organizations seeking to accelerate their social impact, capacity building, and revenue growth for good.