The Tapp Blog

You may know the Tapp Network from its monthly Tapp Socials at The Mill, its work on the annual The Millennial Summit and the group’s webinars. Now Tapp has moved into interactive education courses for present and future nonprofit professionals.

Jackie Pfriender

Email marketing is still one of the most successful, if not the most underrated digital marketing channel. Email is a great communication tool because it's more effective than traditional marketing, yields quick results, and enables you to track and send personalized messages instantaneously. But with the majority of all email being spam, it's becoming increasingly more difficult to capture people's attention. The recently released of the 2017 M+R Benchmark Study has some surprising stats nonprofits should take notice of. Below we will highlight M+R's findings and some best practices your nonprofit can use to increase donations. 

The rapid rise of social media and mobile technology has had a profound impact on website design and email marketing, yet many nonprofits have not yet adapted to the new aesthetics and functionality of a mobile, social Internet.

5 Fundraising Benchmarks Every Non-Profit Should Know to Double December Donations

November and December are the most important fundraising months of the year for nonprofits. The giving season is just around the corner!   Now is the best time to optimize your online giving platform to maximize your year-end donations this year.

Crafting content and distributing your organization’s weekly newsletter takes a lot of time and effort, so it’s frustrating when your open and click-through rates are low. So why aren't your subscribers opening your emails? Here are a few things that may contribute to spiraling open rates.

With the combination of call screening and voicemails, cold calling to support your business is an almost pointless endeavour. Many organizations are relying more on email marketing to bring in new customers and engage with the old ones. But sending emails, especially to those less familiar with your company, runs the risk of having them mistaken for spam and deleted without being opened. So how do you hook your audience and have them participate in sales? Here are some powerful ways to engage and marketing to your target audience.