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Mission-Driven Marketing Blog

Mastering E-mail Marketing for Your Next Event

The world of digital marketing can be confusing at times and ever-changing, but one of the cornerstones of the field is e-mail marketing. When done correctly, e-mail marketing can yield real results, especially in terms of event attendance. 

There are plenty of examples of poor e-mail marketing campaigns, the majority of which, if you have an e-mail account, you probably receive daily. We wanted to take a stab at outlining the key practices that make up an outstanding marketing campaign, and how they can influence event attendance, as we have seen time and time again.

In today’s world of social media, and smartphones, everything moves very quickly, and changes rapidly. Content is everywhere and people are picking up on the fact that they are constantly being bombarded with information. In this type of atmosphere, it is crucial to stand out.

With the average attention span being shortened yearly, your audiences are giving you less and less time to grab their attention and peak their interest. When it comes to e-mail marketing, it can be ten times harder to stand out. Which is why we’ve compiled a few tips and tricks to help your company stand out amongst the clutter and boost attendance at your next event!

Some tips include:

  • Optimizing for Mobile
  • Clearly Provide all of the Details and Outline What’s in it for Your Audience
  • Keep Headlines Short and Simple
  • Include No More than One CTA
  • Create a Workflow for Easy Distribution
  • Avoid Being Marked “Spam” and Be Real by Including Personalization
  • Include Social Sharing Links

In today’s world, people want to feel as though they are important. Your company needs to cater to these newfound values. Making sure your messages are optimized to fit a range of diverse devices, making your headlines stand out and personalizing each e-mail are tools that will make it easier to ensure that the maximum amount of people are being reached and have the information necessary to attend your event.

Making sure your company is easily reachable, will make your recipients feel more confident in reaching out for answers instead of disregarding your event altogether. It is key to implement these factors and make sure that you’re doing all that you can to cater to the audience you’re trying to reach if you want them to support and attend your event!

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