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The Tapp Blog

Why Small Businesses Should Focus on Scaling Their Content Marketing

Having a small online marketing team doesn’t mean your company can’t scale content marketing initiatives. It means you must know what the best strategies are and have your team focus on a few they can do well. The following strategies work well for small businesses and nonprofits:

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How to Use Google Analytics to Help Shape Your Marketing Strategy

If you’re not familiar with Google Analytics, it can be intimidating at first. With so much data available to dig through, it’s hard to know where to look to find the most important metrics. 

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7 essential Google Analytics reports every marketer must know

For marketers, there are few skills more important than a deep understanding of Google Analytics and its conversion measurement capabilities. 

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