The Tapp Blog

By now it's probably obvious that if you want to be found online, you're going to need a website.  So let's pretend, for sake of argument, that you've got one and it's live or that you're building one that will be live very soon.  Having a website, though, is only going to get you so far, so we've collected a few tips that should better help A) get you found more often and B) help you convert and retain more visitors.

We've built a number of websites over the years.  From websites for nonprofits, to over 250 professional athlete sites, and everything in between, and if there's one thing we have learned, it's how important website speed, security and performance are.  

Website performance has a profound effect on how your website ranks in search results for better SEO, as well as how your visitors engage with your site and your brand.  Slower page load times lead to increases in abandonment - according to Kissmetrics, 40% of people abandon a website that takes more than 3 seconds to load, and 47% of consumers expect a web page to load in 2 seconds or less.

5 Fundraising Benchmarks Every Non-Profit Should Know to Double December Donations

November and December are the most important fundraising months of the year for nonprofits. The giving season is just around the corner!   Now is the best time to optimize your online giving platform to maximize your year-end donations this year.

According to Econsultancy’s State of Search Marketing Report 2013, 74 percent of companies and 82 percent of agencies surveyed said social media is either somewhat or highly integrated into their SEO strategy. However, two months after collecting the data for this report, Google’s Matt Cutts stated that social signals, such as Facebook ‘likes’ and Twitter followers, do not actually affect search rankings. This threw digital marketers off-balance; most assumed social signals were factored into Google’s search algorithm and would therefore improve their SEO. So how does social media impact your organization’s SEO? Consider these factors to help your company’s SEO-focused marketers better understand the relationship between social and SEO.