The Tapp Blog

So you've finally taken the plunge and decided to thrust your business/organization into the wonderful (yet ever-changing) world of social media marketing. You're learning what platforms your target audience is engaging with, the right content to publish, and the pitfalls of what happens when your content doesn't align with your audience's goals. Perhaps 2017 was a year filled with those types of social media learning lessons. Well this year, our resolution is to stay on top of the social media rollercoaster. Social media can be a beast of its own kind, so we'd like to break down some of the trends that have been identified so far for 2018!

 In the face of incredibly disruptive martech and adtech innovation, where do CMOs and their teams begin to plan a 2017 budget when the new technologies they will need to compete then are likely still on the drawing board now?

2016 is gearing up to be the tiping point for nonprofits seeking to generate a positive ROI from their social media efforts.  The bygone era where social platforms were disparate and misinformed board members insisted that social marketing was not a viable marketing strategy for 501Cs is now an exception to the rule. , We’re now witnesses to an era with rock-solid social automation platforms, upgrades, and functionality that will enable NPO’s to accelerate their marketshare and growth in the coming year.