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Mission-Driven Marketing Blog

Two Ways Social Media Marketing for Nonprofits Engages Customers By Building Community


When it comes to nonprofits, building a community of engaged supporters is crucial.  Social media marketing for nonprofits has made it easier than ever to connect in a relational manner with your supporters on a consistent and predictable basis. These new marketing tools not only keep your audience informed, but also involved with your organization on a regular basis.

Here are two ways social media marketing for nonprofits engages supporters by building community:

Social Media Helps Bring Supporters Together

By leveraging the power of social media, you can serve and inform your current supporters while attracting new supporters to your organization. Social media provides a way to consistently cast your organization's vision and speak to issues your supporters express interest in. Regular content generation helps create many streams by which potential future supporters can discover what your organization is doing.  

This steady stream of social media content makes your site(s) the go-to stop for your supporters to learn about and discuss topics relevant to your organization.  

Social Media Encourages Discussion

Social media provides your supporters the ability to interact with you and share your organization with their friends.

By definition, the purpose of social media is to use online media to facilitate social interactions. Comment sections give your supporters new ability to offer feedback and ask questions. Through clever and intentional posting, you can leverage this opportunity to steer their discussion of topics to those relevant to your organization.

The content you provide can also be shared by your followers. This type of viral marketing spreads your message beyond your immediate reach, and it provides a way for your supporters to drive the discussion. Social media gives you the tools to empower your supporters to take your message into their community.  

Social media marketing is not only a great way to inform your supporters of what is going on, but it also allows them to connect with your organization and be a part of the mission.  If you have any questions or would like a free consultation on social media marketing, please contact us!

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Tapp Network

Written by Tapp Network

Tapp Network is a marketing & technology firm serving nonprofits and organizations seeking to accelerate their social impact, capacity building, and revenue growth for good.