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The Tapp Blog

Your Social Media Business Plan


Are you using social media to market your business, but struggling to create momentum? We have your for creating meaningful ROI from your social media strategy. 

First and foremost you need to know what social network your customers are using. Everyone is on Facebook, if you are a B2B you should be living on LinkedIn. If you are a B2C then Instagram, which sports the highest engagement rates on social is an inexpensive way to create earned media. 

[Read: Your Daily 20 Minute B2B Social Media Marketing Playbook]


1. Track Your Starting Point

There’s no way to know how far you’ve come if you don’t know where you started.

Your first step is tracking your starting point. Identify where you are today and capture that in an Excel sheet, Word or Google doc.

Here are a few things you’re looking for:

  1. How often does your website show up in search?
    • Go to Google and type site: www.yourwebsite.com (replace the URL of your web site for www.yourwebsite.com), look at the top of the page, above the search results and below the menu and you will see a count of the number of search results. Write down this number which shows how many pages from your website are indexed by Google.
  2. How often do you show up in search?
    • Go to Google and type your name in quotes. For example: “John Doe.” See how many pertain to you and write down that number.
  3. How often does your company show up in search?
    • Go to Google and type your company name in quotes, followed by the word “and,” (not in quotes), and the words city and state in quotes and separated by a comma. For example: “Social Success Academy” and “Phoenix, Arizona”. See how many reviews pertain to you and write down that number.
  4. Check sites like www.WooRank.com and www.SemRush.com for competitive data and insight into how well your site is performing.
  5. Go to each social network and write down number of fans/followers, along with any competitors you’d like to track.

2. Know Your Audience 

Before you hop on Facebook, Twitter,  or Instagram – get hyper-focused on your audience.

Who is your target market? Understand their area of expertise, what they’re talking about online and how you’ll use content to make a connection.

You’ll also want to do an online audit of your competition to see how (or if) they’ve reached your target audience and where opportunities still lie.

The key here is to cater your content to the specific needs of your audience.

Stop trying to be everything to everyone.


3. Be a Valuable Resource

Want to become a valuable resource to your community?

Share relevant, thoughtful, interesting and educational content – and share it often.

Become a giver. This is the best way to establish thought leadership and position you as an expert within that field.


4. Monitor the Chatter

While social media is an excellent communication tool, it’s also an incredibly helpful listening tool.

As you listen to your customers, take time to truly hear what their needs, wants and desires are.

Then work to fulfill those needs and wants with your content, time, compassion and genuine feedback.

Use tools like:

  • Hootsuite
  • Mention
  • Social Mention




    5. Establish Rhythm, Tone and Voice


    In order to attract the right people online, you need to get real.

    As you begin to share content, identify how to best translate your authentic voice across social media.

    What does this look like?

    If you’re playful, let that shine through. If you’re serious, keep that tone within your writing.

    People do business with those they know, like and trust.


    Trust erodes very fast when you’re putting on an act or pretending to be something you’re not.


    6. Create a Consistent Schedule

    The only way to build a solid social media following is to stay in the conversation.

    Create a schedule to consistently share and engage on a daily basis.

    Determine what, how and where of your social media strategy.

    • How will you share
    • What will you share
    • Where will you share

    Break this down into a content calendar with a separate column for Facebook, Twitter, Google+, LinkedIn, Pinterest and Instagram with an example of which type of media you will share.


    7. Get Blogging

    Social media can be an enormous boost to online credibility, but it cannot replace the value a blog brings to your business and personal brand.

    It should be one part of an integrated marketing plan.

    Determine how often you will post to your blog and then get it into a tool like Buffer to help spread that content across your social channels.

    8. Track, Measure and Adjust

    Are you wishing for social media success, or are you planning for it?

    Put a plan in place that allows you to track, measure and assess your results.

    An example of metrics to track:

    • Traffic referrals from each social network
    • Leads from social channels to a specific landing page
    • Engagement across social media – retweets, comments, likes
    • Social media audience/community growth
    • New blog subscribers

    Once you have put a system in place to measure your success, you now need to analyze your progress.

    Identify what is working and adjust what is not. A successful social media strategy is an agile one.


    6 Steps To Social Media Success

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Featured image was not altered. 

Read the full article at: rebekahradice.com

Topics: Social Media


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