Are you using social media to market your business, but struggling to create momentum? We have your for creating meaningful ROI from your social media strategy.
First and foremost you need to know what social network your customers are using. Everyone is on Facebook, if you are a B2B you should be living on LinkedIn. If you are a B2C then Instagram, which sports the highest engagement rates on social is an inexpensive way to create earned media.
[Read: Your Daily 20 Minute B2B Social Media Marketing Playbook]
There’s no way to know how far you’ve come if you don’t know where you started.
Your first step is tracking your starting point. Identify where you are today and capture that in an Excel sheet, Word or Google doc.
Before you hop on Facebook, Twitter, or Instagram – get hyper-focused on your audience.
Who is your target market? Understand their area of expertise, what they’re talking about online and how you’ll use content to make a connection.
You’ll also want to do an online audit of your competition to see how (or if) they’ve reached your target audience and where opportunities still lie.
The key here is to cater your content to the specific needs of your audience.
Stop trying to be everything to everyone.
Want to become a valuable resource to your community?
Share relevant, thoughtful, interesting and educational content – and share it often.
Become a giver. This is the best way to establish thought leadership and position you as an expert within that field.
While social media is an excellent communication tool, it’s also an incredibly helpful listening tool.
As you listen to your customers, take time to truly hear what their needs, wants and desires are.
Then work to fulfill those needs and wants with your content, time, compassion and genuine feedback.
In order to attract the right people online, you need to get real.
As you begin to share content, identify how to best translate your authentic voice across social media.
What does this look like?
If you’re playful, let that shine through. If you’re serious, keep that tone within your writing.
People do business with those they know, like and trust.
Trust erodes very fast when you’re putting on an act or pretending to be something you’re not.
The only way to build a solid social media following is to stay in the conversation.
Create a schedule to consistently share and engage on a daily basis.
Determine what, how and where of your social media strategy.
Break this down into a content calendar with a separate column for Facebook, Twitter, Google+, LinkedIn, Pinterest and Instagram with an example of which type of media you will share.
Social media can be an enormous boost to online credibility, but it cannot replace the value a blog brings to your business and personal brand.
It should be one part of an integrated marketing plan.
Determine how often you will post to your blog and then get it into a tool like Buffer to help spread that content across your social channels.
Are you wishing for social media success, or are you planning for it?
Put a plan in place that allows you to track, measure and assess your results.
Once you have put a system in place to measure your success, you now need to analyze your progress.
Identify what is working and adjust what is not. A successful social media strategy is an agile one.
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