Ten years ago, blogging used to be called journaling. And for good reason.
It was mainly pursued as a way of expressing one’s personal thoughts and ideas. Essentially a personal pursuit and certainly not a business tool.
But not, blogging has become an essential marketing tool for brands and nonprofits. Organizations like Oceana and the National Wildlife Federation use blogging as an advocacy tool, a way to more intimately connect with constituents, and a way to drive traffic to their website.
Here are just a few benefits you can expect from blogging for your organization:
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Read the full article at:RazooFoundation.org