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6 B2B Blogging Best Practices For Lead Generation

Start Generating More Qualified B2B Sales Leads 


Business blogging is not an option for your business. As you already know, keeping a blog on your company’s homepage filled with industry news, insights, and informative content is beneficial to your business for many reasons. These 6 statistics will give you reason enough to get blogging.


1) B2B marketers that use blogs receive 67% more leads than those that do not.

One of the biggest benefits of blogging is being able to attract high quality leads- even when you’re not working. The more a lead has contact with you, the more likely you are to make a sale. If you’re putting out valuable content on a consistent basis, you’ll be surprised how much your leads will skyrocket.

Even your older blogs can get you noticed if they’re relevant and answering a question many visitors are searching for. Make sure you're constantly updating older blogs so they continue to bring in the high-quality traffic.

2) Marketers who have prioritized blogging are 13x more likely to enjoy positive ROI.

If you consistently blog, you will reap the benefits. Blogging helps you get found online. Your reach from this alone will bring you leads you wouldn’t have without it-- all without the help of advertising and sales people. Day and night, your blog is always working for you.

3) By 2020, customers will manage 85% of their relationships without talking to a human.

This means that your consumers are more likely to do their own research about your company before your first point of contact with them. One of the easiest ways for them to learn more about your company is through your blog.

You can easily influence the way your visitors buy with the help of your blog.

4) The only thing blogging costs you: your time.

As a content marketer, you already have access to plenty of awesome blogging platforms. Instead of using PPC to acquire new leads, which can put a dollar amount on your leads upwards of $300, try blogging.

As I said earlier, your blog is working for you even when you’re not. No paying for ad space or running a PPC campaign (which will most likely take you more time, anyways).

5) Companies who blog receive 97% more links to their website.

Producing reliable, insightful industry news to your visitors pays off. Not only will it increase your reputability, it will also increase your inbound links. Other websites want to seem helpful and credible as well and will share your content to do so. This will send their visitors to your site and gives you an opportunity to build your own relationship with them.   

6) Blogs have been rated as the 5th most trusted source for accurate online information.

Blogs, by nature, have a personal touch to them. For this reason, they’re a trusted source of information. Your blog serves as a great opportunity to extend your brand and showcase your personality. Be the first to break industry news and insight to your visitors; you’ll naturally become more reputable.

A business blog is another integral part of branding your company. To create the best content, try to put yourself in the mind of your buyer persona.

What are the pain points and what can you answer related to those pain points? Keyword optimization is becoming less and less important in the eyes of Google. Keep a quality blog, post frequently, and see the dramatic effect it’ll have on your marketing efforts.


Read The Latest 2015-2016 InBound Marketing Report for Further Data and Trends to Maximize Your Blogging Efforts and Lead Generation.

Download INBOUND Report




Joe DiGiovanni

Written by Joe DiGiovanni

Joe DiGiovanni, a purpose-driven entrepreneur with a background in behavioral science and marketing technology, co-founded Tapp Network, driving digital transformation for government agencies, Fortune 100 brands, and communities seeking to scale social impact through innovation.