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Mission-Driven Marketing Blog


Implementing a Social Media Marketing Campaign for NonProfits


Most businesses have become more social over the last few years with so many social media platforms to choose from. This includes non-profit organizations. One of the benefits of using social media is that it allows you to market yourself without tapping into your advertising budget. Because social media marketing for nonprofits is an opportunity to tell your story, we'd like to provide you with some tips on how to do just that.

Determine Your Goals

You already are well-aware of what it's like to have a mission when running a nonprofit. It's important to have a mission when it comes to your social media goals. Most nonprofits define their goals on social media as:

  • Engaging their community.
  • Acquiring and retaining donors.
  • Generating their brand awareness.
  • Building leadership.

Determine Your Target Audience

Determine who best represents your ideal supporters. In order to do this, combine information about your current membership and demographic data. Some social media platforms allow you to use certain analytics to help determine the demographic makeup of your followers. It's important you know who your target audience is so you can determine the type of content and information you want to put out there.

Determine the Content Type

You can choose from a variety of content type, including videos, photos, and short stories. You don't need to provide a link to every story, but it can be helpful if you direct people to your website or mailing list. 

For more information on how to use social media to market your nonprofit, we are here and happy to help.

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Tapp Network

Written by Tapp Network

Tapp Network is a marketing & technology firm serving nonprofits and organizations seeking to accelerate their social impact, capacity building, and revenue growth for good.

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