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The Tapp Blog

10 Staggering Social Statistics You Probably Didn't Know

(Image Courtesy of Bufferapp.com)

2013 has been a big year for Social Media and Content Marketing. Check out these 10 Social Statistics that you probably didn't know

  1. Women are more likely than men to regularly check out a brand's social page (48% vs. 43%). (Source: Ipsos)
  2. 41% of nonprofits attribute their social media success to having developed a detailed social media strategy. (Source: Avectra)
  3. Animals, children, and health & wellness are the most shared and talked about causes on social media. (Source: Waggener Edstrom)
  4. Users spend 3x as much time on Blogs and Social Media as they do on email (Source: Visua.ly).
  5. Adding an image to a post returns 94% views than those without (Source: eMerge)
  6. 27% of users time spent online is spent on Social media. (Source: Experian)
  7. The best time to post on social media is between 1pm and 4pm EST, and Wednesday at 3pm EST is the absolute best. (Source: American Expres:Open)
  8. A link posted on social media has an average shelf life of only 3 hours. (Source: Bit.Ly)
  9. 23% of marketers are investing in blogging and social media this year, a 9% increase from 2012. (Source: HubSpot)
  10. Social media has over taken porn as the new #1 activity on the web


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