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The Tapp Blog

Top 5 Mistakes For Your Company's Blogs

With the overflow of digital content available online, company blogs often slip through the cracks unnoticed. Writing a blog for your business can be rewarding, but intensely frustrating if no one is reading the content you worked so hard on. So how do you drive readership for your blog? Avoiding these common blogging mistakes is a good start.

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How Businesses Can Benefit From White Papers

White papers are among the most misunderstood and misused marketing tools available to businesses. Many organizations think that white papers are a waste of time or resources, while others create original white papers, but fail to write, design or use them to their full potential. Both of these approaches are unfortunate, as white papers, when written and applied well, can be one of the most powerful tools in content marketing. Creating a useful, well-composed white paper can have many benefits for your company, such as the following:

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Your Content Marketer's Editorial Calendar Essentials

When it comes to digital content marketing, businesses are constantly looking for a better, more efficient ways to drive their content. With new tools, techniques and information constantly brought to your attention, it’s difficult to sift through and see what actually works best for your organization. One of the most consistent tools of a content marketer, the editorial calendar, has overgone many transformations over the years, from a spreadsheet to keep track of what you publish to a cornerstone for managing your content marketing program. To help you keep up with the transformations of the editorial calendar, keep these tips in mind when choosing the right path for your content marketing success.

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4 Rules for Powerful Sales Emails to Support Your Business

With the combination of call screening and voicemails, cold calling to support your business is an almost pointless endeavour. Many organizations are relying more on email marketing to bring in new customers and engage with the old ones. But sending emails, especially to those less familiar with your company, runs the risk of having them mistaken for spam and deleted without being opened. So how do you hook your audience and have them participate in sales? Here are some powerful ways to engage and marketing to your target audience.

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How Your Business Can Optimize YouTube Traffic

When businesses are looking for potential new social media channels, it’s not uncommon for YouTube to be discarded without much thought. YouTube, however, should not be underestimated for its potential in lead generation. YouTube is a social media platform just like Facebook and Twitter, with sharing, commenting and liking capabilities that are an integral part of its features. Many organizations host videos on their own sites instead of uploading to YouTube, which detracts from their value. If you host your own video, only audience members who visit your site can access the footage, limiting its potential reach. Even if your company does choose to upload to YouTube, you can’t expect to just self-generate viewers. Fortunately for your organization, you are most likely vying for your target audiences’ attention against a very small amount of similar videos. Here is how you can further optimize your YouTube videos to bring in more sponsors, followers and customers.

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3 Things Your Business Needs to Know About Social Media and SEO

According to Econsultancy’s State of Search Marketing Report 2013, 74 percent of companies and 82 percent of agencies surveyed said social media is either somewhat or highly integrated into their SEO strategy. However, two months after collecting the data for this report, Google’s Matt Cutts stated that social signals, such as Facebook ‘likes’ and Twitter followers, do not actually affect search rankings. This threw digital marketers off-balance; most assumed social signals were factored into Google’s search algorithm and would therefore improve their SEO. So how does social media impact your organization’s SEO? Consider these factors to help your company’s SEO-focused marketers better understand the relationship between social and SEO.

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What Businesses Need to Know About Snapchat Marketing

Is your organization on Snapchat? If not, it’s something you should consider. As a platform, Snapchat is exceedingly popular within the 15-to 25-year-old demographic and is only growing from there. It’s also new enough that businesses have not overused it yet. While many think Snapchat content has little value due to it disappearing after its time limit expires, it actually may help more than hinder it’s digital marketing capabilities.

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