The Tapp Blog

It's that time of the month again! You know the drill, come on down and visit us at the Mill for an afternoon of learning, growth, food, and fun! There will be an amazing presentation from our very dear friend and partner Peggy Geisler of PMG Consulting to start things off followed by an hour or so of networking and socializing, made complete with food and beverages to make your tummy smile.

We are honored and thankful for the national recognition provided by Chris Hickey and the Huffington Post. Keep reading for the full article. 

Blogs posts and videos are great mediums to use to engage with your audience and extend your social reach, but they are not the only way to bring in new followers. Infographics, for instance, are a great way to pull in attention to your business. While great articles prompt shares and likes, engaging infographic ideas can get reposted to various sites. If you can get your brand’s name to go with the infographic, it will go across social media and bring in a lot of traffic for your organization. So how do you make an infographic that will bring more reach to your company? Here are some ways to prompt infographic ideas.

If your business is active on Twitter, it’s time to consider participating in Twitter chats, which are open, moderated conversations that use a relevant hashtag for the topic. While it can be challenging for businesses to successfully participate in, it can absolutely be done. Here are a few ways your company can utilize Twitter chats to grow its network.

Co-Founders of Tapp Networks, Joe DiGiovanni and Kyle Barkins, will be featured as Nonprofit Tech Week’s keynote speakers on April 9 in San Francisco.

Nonprofit Tech Week brings three days of technology learning and networking to the Bay Area from April 7-9, with each day’s sessions focused around a central theme for nonprofits. Tapp Network’s co-founders will also serve as panelists on key digital marketing breakout sessions.

Keeping up with the constant changes of social media can be a daunting prospect for content marketers. New platforms, users and content are constantly appearing and a strategy that worked last year may not be effective in the years to come. While the thought of keeping up with all these changes may seem exhausting, if you’re a marketing professional working to better your business, you don’t have much of a choice but to keep pushing forward. Here are some ways to help you keep your cool and stay ahead of changes in the digital marketing space.

Digital content marketing is a critical and less expensive way to spread information about your business. This type of marketing costs 62 percent less than traditional marketing methods, generates almost three times as many leads and 90 percent of consumers prefer it to traditional advertising. Content marketing produces cost-effective leads, as it relies on your organization speaking to existing audience members and engaging new ones. Not everyone has time to create an optimum content marketing strategy, however, nor do they have the budget to hire a full-time content marketing staff member. If your company is struggling to produce an effective strategy, it may be time to consider outsourcing the responsibility to a content marketing agency.

Crafting content and distributing your organization’s weekly newsletter takes a lot of time and effort, so it’s frustrating when your open and click-through rates are low. So why aren't your subscribers opening your emails? Here are a few things that may contribute to spiraling open rates.

With the overflow of digital content available online, company blogs often slip through the cracks unnoticed. Writing a blog for your business can be rewarding, but intensely frustrating if no one is reading the content you worked so hard on. So how do you drive readership for your blog? Avoiding these common blogging mistakes is a good start.

White papers are among the most misunderstood and misused marketing tools available to businesses. Many organizations think that white papers are a waste of time or resources, while others create original white papers, but fail to write, design or use them to their full potential. Both of these approaches are unfortunate, as white papers, when written and applied well, can be one of the most powerful tools in content marketing. Creating a useful, well-composed white paper can have many benefits for your company, such as the following: