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The Tapp Blog

The Latest in Mission Driven Digital Marketing

Tickets are on sale now for this months Tapp Social, Don't miss out! 

It's that time of the month again! You know the drill, come on down and visit us at the Mill for an afternoon of learning, growth, food, and fun! There will be an amazing presentation from our very dear friend and partner Peggy Geisler of PMG Consulting to start things off followed by an hour or so of networking and socializing, made complete with food and beverages to make your tummy smile.

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Social Trends to Watch Out for in 2018: What to Keep in Mind


So you've finally taken the plunge and decided to thrust your business/organization into the wonderful (yet ever-changing) world of social media marketing. You're learning what platforms your target audience is engaging with, the right content to publish, and the pitfalls of what happens when your content doesn't align with your audience's goals. Perhaps 2017 was a year filled with those types of social media learning lessons. Well this year, our resolution is to stay on top of the social media rollercoaster. Social media can be a beast of its own kind, so we'd like to break down some of the trends that have been identified so far for 2018!

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Cogeo & Tapp Social Fundraising Seminar - Watch Now!

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January 16th, 2018 - The room filled up quickly as attendee's rushed to take their seats. The show was about to begin and the audience was in for a treat. Former Director of Development for Major Gifts, Stanford University and Managing Director of Consulting Services at Cogeo (Fundraising Partner to Tapp Network), Rob Kusel was ready to present at his first of many Tapp Social events. Often delving into interesting and educational anecdotes, Rob invited the audience to share their own stories and receive helpful advice and recommendations.

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How to obtain #WebsiteWins in 2018

As we launch full speed into 2018, some of you might be thinking about making some minor (or major) changes to your current marketing strategy. It's not a bad time to consider a revamp to your website perhaps, or maybe even your branding in general. 

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What does facebooks latest newsfeed update mean for nonprofits?

Everyone's talking about it. Everyone wants to know… "How will the new Facebook algorithm affect me?" Well, if you’re a nonprofit, allow us to shed some light on the topic.

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Media Alert: Cogeo’s Rob Kusel to present at the #TappSocial “Capital Fundraising Workshop for Nonprofits” Jan 16th, 2018

Join us on January 16th, from 3 - 6 pm  as we welcome guest speaker Rob Kusel to present:

The House of Development - A Comprehensive Introduction to Nonprofit Fundraising

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Tips On How To Get Excited About Calling On Donors

Are you the type of person who dreads picking up the phone to call potential donors or sponsors? Will you do everything on your to-do list including cleaning the office just to put it off for another day? Well, you're NOT alone!   

Picking up the phone and dialing a stranger to ask them for something is SCARY. What if they hang up? What if they yell at you? What if they have no idea about you or your organization?  

Working at a nonprofit means you wear a lot of hats daily and calling donors or sponsors is inevitably one of them. I am going to share with you my top 5 tips on how to prepare before a phone call so you are making friendly “warm calls” instead of scary “cold calls.

How do I know what techniques are going to be successful and actually work? Well, not only do I have twelve years of business development experience but I’m also HubSpot certified in industry best practices on pre-call planning and “warm calls.

I just finished learning and being motivated by Dan Tyre from HubSpot (employee #6), in his Pipeline class. He walked us through the best practices on tackling your fear of picking up the phone and how to be the best warm caller you can be! I am going to share some of what I learned here with you. But I would also read this great blog from HubSpot on how to create a compelling nonprofit story! 

First, let’s define the difference between a cold call and a warm one so we are all on the same page.

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#GivingTuesday in Wilmington, DE


Are you familiar with #GivingTuesday? You're certainly in the know about Black Friday, you've got Small Business Saturday where you are of course encouraged to #ShopSmall and spend your money locally to support your community and their businesses, there is also Cyber Monday for all of us who prefer to shop online, and then there's #GivingTuesday. #GivingTuesday is basically the kick-off to giving season in the nonprofit world and it's the one day of the year that people actually seek out who they want to donate to.

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Tapp Networks Partners with International Fundraising Expert, Cogeo!

Wilmington, Delaware – Today Tapp Network finalized a joint partnership with Cogeo (Portland, Oregon), creating an exciting new joint venture delivering over 1/2 billion dollars in fundraising expertise with the latest marketing automation technology transforming the nonprofit sector.

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