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The Tapp Blog

The Latest in Mission Driven Digital Marketing

Tips On How To Get Excited About Calling On Donors

Are you the type of person who dreads picking up the phone to call potential donors or sponsors? Will you do everything on your to-do list including cleaning the office just to put it off for another day? Well, you're NOT alone!   

Picking up the phone and dialing a stranger to ask them for something is SCARY. What if they hang up? What if they yell at you? What if they have no idea about you or your organization?  

Working at a nonprofit means you wear a lot of hats daily and calling donors or sponsors is inevitably one of them. I am going to share with you my top 5 tips on how to prepare before a phone call so you are making friendly “warm calls” instead of scary “cold calls.

How do I know what techniques are going to be successful and actually work? Well, not only do I have twelve years of business development experience but I’m also HubSpot certified in industry best practices on pre-call planning and “warm calls.

I just finished learning and being motivated by Dan Tyre from HubSpot (employee #6), in his Pipeline class. He walked us through the best practices on tackling your fear of picking up the phone and how to be the best warm caller you can be! I am going to share some of what I learned here with you. But I would also read this great blog from HubSpot on how to create a compelling nonprofit story! 

First, let’s define the difference between a cold call and a warm one so we are all on the same page.

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#GivingTuesday in Wilmington, DE


Are you familiar with #GivingTuesday? You're certainly in the know about Black Friday, you've got Small Business Saturday where you are of course encouraged to #ShopSmall and spend your money locally to support your community and their businesses, there is also Cyber Monday for all of us who prefer to shop online, and then there's #GivingTuesday. #GivingTuesday is basically the kick-off to giving season in the nonprofit world and it's the one day of the year that people actually seek out who they want to donate to.

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Tapp Networks Partners with International Fundraising Expert, Cogeo!

Wilmington, Delaware – Today Tapp Network finalized a joint partnership with Cogeo (Portland, Oregon), creating an exciting new joint venture delivering over 1/2 billion dollars in fundraising expertise with the latest marketing automation technology transforming the nonprofit sector.

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Promoting Your Event on Instagram

Instagram is a great social media platform for event promotion. As of 2016, Instagram has an estimated 400 million active users around the globe. With such large numbers, it only makes sense to leverage the site for getting the word out about your event. Here’s a few tips to help you get started.

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Topics: Instagram

Tapp Network Gains National Recognition from the Huffington Post

We are honored and thankful for the national recognition provided by Chris Hickey and the Huffington Post. Keep reading for the full article. 

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Topics: tapp networks

Social Media Tips for Your Nonprofit's Next Event

Want to make your nonprofit's next event the talk of the town? Of course you do! We put together some creative tips to take your social media event marketing to the next level. 

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Non-Profit Social Media Checklist


Using Social Media in the Non-Profit space is key to spreading your mission, growing your advocates and even driving your donations! Want proof of how a strong Social campaign can make your Non-Profit soar? Enter the ALS Ice Bucket Challenge . The ALS Associations donations spiked 1,000% from this seemingly crazy Facebook fad!  

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Social Media Marketing 201: Influencer Marketing

If your social media marketing efforts have produced rather lackluster results −you're not alone. Rather than keeping at it and getting nowhere, or just giving up social media entirely. How about working smarter, rather than harder, and get your audience to be your biggest cheerleader. 

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Use these Salesforce Tools for your next Fundraiser

Salesforce and their nonprofit success pack is a CRM template built specifically for nonprofits to use. Enabling nonprofits to get the most out of their marketing automation efforts − easily connect with constituents, stay on top of prospects, and run nurture campaigns. Not-to-mention, Salesforce.org provides nonprofit organizations with 10 free licenses to its CRM (Constituent Relationship Management) cloud-base software. Below are resource tools from Salesforce that can help you get the most out of your next fundraising campaign.  

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