The Tapp Blog

Salesforce and their nonprofit success pack is a CRM template built specifically for nonprofits to use. Enabling nonprofits to get the most out of their marketing automation efforts − easily connect with constituents, stay on top of prospects, and run nurture campaigns. Not-to-mention, Salesforce.org provides nonprofit organizations with 10 free licenses to its CRM (Constituent Relationship Management) cloud-base software. Below are resource tools from Salesforce that can help you get the most out of your next fundraising campaign.  

Who doesn't want to drive donations and advocates for their mission simply with an amazing website? If you're thinking "Wait, everyone should reap those benefits" you'd be correct. They should! And here's how they can:

Any business or organization big or small with a social media strategy knows the importance of an attention-grabbing image in a social media post.

Not sure if your posts are getting enough engagement?

Generating sales leads are draining to your time and energy, not to mention difficult to come by and usually don't end with a sale. Instead of sending the same generic email where you, "Hope everything is well and if they have a minute to hop on a quick call." Let's use our Inbound Marketing ingenuity and get leads to call you. 

Who wouldn't like to get better at their B2B marketing? Below is our list of our favorite podcasts from B2B marketing leaders.

Creating content that is eye catching, captivating, engaging and of value to your potential customers. Is easier said than done, especially when you are a B2B that are selling services that aren't exactly exciting to read about like healthcare or software. Creating content that demonstrates value in terms of; money, time, energy and frustration saved is the best way to increase leads and revenue. Here are 5 things to keep in mind when creating and optimizing content that will convert.

A quality sales process is one that is well designed, improves the skills of salespeople, allows the replication of best practices and minimizes risk for the buyer and seller. CRM (customer relationship management) software arms your sales team with the information and the tools needed for today's modern sales process. 

Jackie Pfriender

A marketer is as only a good as the tools and data they have to work with. Get a boost to those KPI's (key performance indicators) with these WordPress plugins.