The Tapp Blog

The Latest in Mission Driven Digital Marketing

Increase Your Nonprofits Donations with Email Marketing


Email marketing is still one of the most successful, if not the most underrated digital marketing channel. Email is a great communication tool because it's more effective than traditional marketing, yields quick results, and enables you to track and send personalized messages instantaneously. But with the majority of all email being spam, it's becoming increasingly more difficult to capture people's attention. The recently released of the 2017 M+R Benchmark Study has some surprising stats nonprofits should take notice of. Below we will highlight M+R's findings and some best practices your nonprofit can use to increase donations. 

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Topics: email marketing

Wordpress Plugins Every Nonprofit Should Use

Every nonprofit—no matter its size or budget—deserves a high-quality website that helps them achieve their mission and make the world a better place. WordPress offers a number of plugins that allow visitors to easily donate, in addition to plugins that encourage donations, you'll find some that allow visitors to connect through social media, sign up for email lists and access an event calendar, all while allowing you to track users. Many common nonprofit tools will integrate with WordPress right out of the box. Below we will provide recommendations for plugins in all the major categories that you’ll likely need when building your nonprofit's website.

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5 Reasons Why Every Nonprofit Executive Director Should Embrace Inbound Marketing

It's simple: If you want your nonprofit to thrive, you can't ignore potential fundraising streams. If your organization is on social media and blogging, then your executive director needs to be as well. Having a social media and content marketing presence isn’t just about the convergence of technology, but capitalizing on an industry shift toward inbound marketing happening across the nonprofit landscape.

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How to Grow and Engage Your Donor List with a CRM

As a nonprofit, raising funds to support your mission is a process that is never ending. There is always a constant push to acquire new donors while maintaining relationships with existing ones. Both require a significant amount of effort, focus and strategy. A CRM (customer relationship management) empowers your nonprofit to attract prospects, nurture your leads and manage your relationships.

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Topics: CRM

Optimizing Your Nonprofit Website for More Donations

If you run a website for a nonprofit organization, it is becoming increasingly important that you optimize your site for a number of reasons. Given that so many users prefer smartphones and tablets over traditional computers, mobile optimization is essential to engaging these users in your site. Additionally, chances are good that, as a nonprofit, your organization relies on your site to encourage donations. To that end, you want to optimize in a way that encourages donations.

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Using Long Tailed Keywords to Find Donors


For nonprofits, Search Engine Optimization is a simple, cost effective way to; attract visitors to your website, identifying potential donors and converting them into lifetime supporters. Using long tailed keywords to find donors starts with optimizing your content around words and phrases your target audience would be searching for in Google. 

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Creating Donor Personas for Nonprofits


Your nonprofit may have hundreds, if not thousands of donors. Having a one-size-fits-all to your marketing and communications efforts is costing your nonprofit opportunities to guide your one-time donors in to recurring donors, your recurring donors in to large donors, and your large donors in to your biggest supporters. Creating donor personas for your nonprofits allows you to tailor content, messaging, and your impact to different groups of people. Below we will outline the questions you should be asking yourself and your stakeholders along with a template to define your target donor personas. 

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2017 Social Media Marketing Stats


Social media marketing has become an integral part of shaping your organization's branding, while also identifying leads, and driving sales. It's also the most cost effective way to communicate and reach a large audience. However, with the ever changing social media environment, new platforms are overtaking the traditional stalwarts as far as usage and engagement rates. Below are some social media stats that even surprised ourselves. 

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Measuring Your Social Media Marketing ROI


Social media has become a key part of any marketing strategy. It's where your audience goes to learn, share, review and in many cases for customer support. Even though social media is seen as a necessity, because of its positioning at the "Top-of-the-Funnel" marketing (activities and campaigns that focus on more on awareness activities, like lead generation and targeting consumers). Being able to measure return on investment is not always easy to do. Below we have outlined five steps to better measure the effectiveness of your social media marketing efforts:

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Online Fundraising Ideas For Nonprofits


Online fundraising is one of the most popular ways for nonprofits to raise money. According to the M+R Benchmarks study, online giving grew 13% from 2014 to 2015, and monthly online giving increased by 32%. Online fundraising is a technique expected to continue growing well into the future. Below are some ideas to increase awareness and drive fundraising for your nonprofit. 

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