Digital marketing is an interchangeable term that encompasses any marketing activity that involves the Internet. Inbound marketing is not really different from digital marketing. It is more of a philosophical approach to your communication strategy. Focusing on establishing industry expertise, building brand awareness, increase SEO, and to promote content discussion from your prospective clients. Content marketing has been crowned the king of marketing activities for 2016. It is important for your business to create customer value content that also drives direct, revenue-producing activities.