Authentic connections are at the heart of building a strong community. Use your Facebook page to interact with your supporters and help them feel known and appreciated by your organization. Follow these tips to strengthen your relationships via Facebook.
Posts can be simple and short. Use a variety of post types (ex: photos, videos, text), subjects (ex: news, quotes, calls to action, updates on peer organizations), and original and shared content (ex: links to articles, individual’s posts). For ideas on what to post, check out Grab People’s Attention.
A posting calendar can also help you account for people at various levels of engagement with your organization, from people you’d like to reach for the first time to loyal supporters who take actions repeatedly. You may want to balance your posts to support audiences across the “supporter engagement funnel.”
Base your post planning on objectives. The objectives you outlined in your campaign strategy also inform how much time you focus on each level of supporter. If your main goal for using Facebook is to get people more deeply involved in your organization, you may choose to allocate more time to posts directed at people in the interested and engaged levels.
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Tapp Network is a marketing & technology firm serving nonprofits and organizations seeking to accelerate their social impact, capacity building, and revenue growth for good.